Idrolia - La Bevanda di Qualità - 1950s

An fascinating Italian advertising manifesto on light cardboard dedicated to IDROLIA, a historic carbonated flavored beverage, presented as thirst-quenching, digestive, and economical.

Vivacious, typically mid-century graphics, with bubbly glasses, illustrated fruit, and a bottle in the foreground, in a style that recalls the great tradition of Italian commercial poster art.

NOTE:
this manifesto is a 1950s edition,

The poster promotes Dr. Delfino’s Patent and refers to the Laboratorio di Chimica Industriale Dr. A. Delfino – Turin, a company active in the production of effervescent preparations and beverages in the second half of the 20th century.

From a technical standpoint, the printing and the uniform color rendering indicate post-war production, consistent with the industrial diffusion of this technique after 1950.
Card with a natural patina of time, colors still clearly legible, strong decorative impact.

Will be shipped in a rigid tube, professional packaging and with tracking DHL/GLS/FED-EX

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Has worked at: Moulin de la chanson, Tabarin, champ-elysees, Bal negre, la nuit theatre, Papavert, Cora Madou, Lisa Duncan, Joe alex, Music hall, Ambigu, Wiener & Doucet
Casino de Paris, Folies Bergère, Mistinguette, Féerie, Maurice Chevalier, Cecilie Sorel, Josephine Baker, Alcazar, Pala e Nudist Bar


Great painter like Montaut: Roowy, Nevil, Campion, Aldelmo, Brie, Dufourt and Jobbe du Val, Mucha Alphonse, Leonetto Cappiello, Lautrec, Dudovich, Cassandre, Metlicoviz, Adolph Adolfo Hohestein, Savignac, Villemot, L. Mauzan, Gruau, Jean d’Ylen, Boccassile, Campbellotti, Carpanetto, Fortunato Depero, Garretto, Seneca Federico, Gros, Mataloni, Aldo Mazza, Giuseppe Muggiani, Marcello Nizzoli






Depero Klimt Campbellotti Nizzoli Erte Jugendstil Deco Art Nouveau Liberty Belle Epoque Italian Italy France Belgium Netherlands Netherlands Paris Litho Lithography Prints Graphic Poster Poster Artwork
Dudovich Ancient 18th-19th century 1800s 1900s Campari Vienna German Liberty Deco Futurist Futurism Marinetti
Era Old Old-fashioned