Hendrik Jan Koldeweij - PSP Ontwapenend - 1970s

The PSP election poster from 1971, better known under the title "Disarming", is one of the most iconic and discussed political posters in Dutch history.
Key data of the poster
Party: Pacifist Socialist Party (PSP).
Designer: Graphic designer George Noordanus. Photographer:
Hendrik-Jan Koldeweij. Model:
Photo model, actress and later advocate Saskia Holleman. Image:
A completely naked woman standing in a meadow with arms outstretched, with a cow beside her. Slogan:
"PSP disarming".
Background and Symbolism
The poster was created for the House of Representatives elections of 1971. The image was intended as a plea for pacifism, freedom and pure purity. The idea was that humans in their most natural, naked form are completely 'disarmed' and harmless. The quintessential Dutch cow in the meadow gave the whole a sober, innocent atmosphere.
Social
The poster exploded like a bomb and caused enormous commotion both domestically and abroad. Criticism: Especially from Christian circles and conservative organizations came sharp criticism of the explicit nudity.
Designer George Noordanus was threatened at the time and the windows of his home were broken. Others found the image sexist. Praise: Progressive contemporaries saw the poster as a symbol of liberation, sexual revolution and the spirit of the early 1970s.
Political effect and Legacy
Although the poster gained legendary status, the uproar did not bring electoral success for the party. The PSP fell from four seats to two in the 1971 elections.
Nevertheless, the historical appreciation for the design is great. In 2006 the poster was chosen by the public as the best Dutch election poster since the introduction of universal suffrage in 1918.
Copies of the poster are now part of museum collections, including that of the Rijksmuseum.

This copy on the back is stamped by the photographer and comes from his own collection. Mint in a tube, with no folds or holes!