ATARI - RARISSIMO DISPLAY PUBBLICITARIO ORIGINALE DA RIVENDITORE – SERIGRAFIA SU TESSUTO “FUJI RAINBOW” - 1980s

ATARI – RARE ORIGINAL SELLER DISPLAY ADVERTISING – SCREENPRINT ON FABRIC “FUJI RAINBOW” – 1980s – 87.5 × 57 cm

A rarissima display pubblicitario originale Atari degli anni ’80, proveniente da un rivenditore dell’epoca e caratterizzato da una spettacolare grafica dedicata all’iconico logo “Fuji”.

An authentic piece of video game history, surviving Atari’s golden age and today extremely difficult to find.

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NOT A COMMON POSTER

The peculiarity of this specimen is immediately evident: the graphics are not printed on paper, but directly on fabric, whose weave is clearly visible up close.

The print features large swaths of intense colors – green, yellow, red, magenta, light blue, and purple – arranged concentrically around the large white ATARI logo on a black background.

The result is graphics with a powerful visual impact, perfectly representative of the technological and pop aesthetics of the 1980s.

The display is housed in its important black lacquered wooden frame with a front Plexiglas protection, for a total size of 87.5 × 57 cm.

The Plexiglas shows some natural reflections, especially when viewed against the light, completely normal considering the item’s age and consistent with a vintage piece preserved for over forty years.

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provenance from an era retailer

The piece comes from an Atari retailer shop of the period, where this kind of material was used to immediately communicate the presence of the famous brand inside the point of sale.

It does not advertise a single console or a specific video game: Atari is the absolute protagonist, with the famous “Fuji” symbol at the center of the composition.

This is therefore an extraordinary testimony to Atari’s commercial communication during the period when the brand was helping to transform video games into a global phenomenon.

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AN EXCEPTIONAL RARITY

Advertising material intended for shops was made to be displayed, replaced and eventually discarded. For this reason, after more than forty years, surviving specimens are particularly interesting for collectors.

This display is also exceptionally rare: in the in-depth research conducted, no identical specimen could be found.

A feature that makes it especially appealing for a significant collection dedicated to Atari, the history of video games, and 1980s pop culture.

It is also an outstanding decorative object: the large size, the black frame, the vivid colors and one of the most recognizable logos in gaming history give it an extraordinary stage presence.

The item will be protected with professional, highly meticulous packaging, suitable to the size and delicacy of the piece.

Vintagevole is born from a passion for the charm and history of objects of the past. We are professional sellers specialized in finding vintage pieces, rarities and collectibles, carefully chosen for authenticity, rarity and collectability.

We invite you to discover our other auctions on Catawiki as well, with a selection of pieces curated for collectors and enthusiasts.