Themed collection
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 | €53 | |
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| €50 | |
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Midy Milano – I Ventidue Trionfi Arcani Maggiori, a 1963 advertising editorial folder by Midy Milano and Officine Grafiche Vallardi, comprises the complete set described as 21 Major Arcana (Ventidue Trionfi) with 22 coloured cards measuring about 36.5 x 19 cm, in excellent condition with the original postal sleeve bearing the warning Non Piegare Non Cestinare.
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Description from the seller
Midy Milano - "The Twenty-Two Triumphs" Major Arcana (Piemonte Tarots) - Advertising Edition for Physicians - 1963
Very rare and elegant vintage advertising folder published in Milan in 1963 by Officine Grafiche Vallardi on behalf of the MIDY pharmaceutical laboratories. The collection comprises the complete series of the 21 Major Arcana (The Twenty-Two Triumphs), inspired by an original edition of so-called "Piemonte" tarot cards from the early 1800s belonging to the Bertarelli Collection of Milan. Each colored plate measures about 36.5 x 19 cm and is arranged as a fold-out booklet: inside and on the back it presents the esoteric/divinatory explanation of the card paired with vintage advertising for a Midy drug (e.g., Kadol, Solfiozina, Midy Hydrocortisone). They were sent directly to doctors and specialists of the time. Publisher: Midy Milano / Officine Grafiche Vallardi Year: 1963 Dimensions of plates: about 36.5 x 19 cm Material: high-thickness vintage paper / cardboard Condition: Excellent, fresh and well-preserved papers (See photos for details). The lot also includes the original postal shipping envelope topped with the inscription "Do Not Fold Do Not Trash".
Midy Milano - "The Twenty-Two Triumphs" Major Arcana (Piemonte Tarots) - Advertising Edition for Physicians - 1963
Very rare and elegant vintage advertising folder published in Milan in 1963 by Officine Grafiche Vallardi on behalf of the MIDY pharmaceutical laboratories. The collection comprises the complete series of the 21 Major Arcana (The Twenty-Two Triumphs), inspired by an original edition of so-called "Piemonte" tarot cards from the early 1800s belonging to the Bertarelli Collection of Milan. Each colored plate measures about 36.5 x 19 cm and is arranged as a fold-out booklet: inside and on the back it presents the esoteric/divinatory explanation of the card paired with vintage advertising for a Midy drug (e.g., Kadol, Solfiozina, Midy Hydrocortisone). They were sent directly to doctors and specialists of the time. Publisher: Midy Milano / Officine Grafiche Vallardi Year: 1963 Dimensions of plates: about 36.5 x 19 cm Material: high-thickness vintage paper / cardboard Condition: Excellent, fresh and well-preserved papers (See photos for details). The lot also includes the original postal shipping envelope topped with the inscription "Do Not Fold Do Not Trash".
Details
Number of objects
22
Condition
Excellent
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