Frans Hettinga - GNERK.DE WITTE GNOTOR - 1980s

Original, large-format poster: ‘Gnerk. De Witte Gnotor (Milk. De Witte Motor)

Poster design/ art director: Frans Hettinga; PPGH/ Moussault
Dimensions: 118 x 83 cm (Publex format!)
Publisher: Nederlands Zuivelbureau, Rijswijk 1986
Printer: Verenigde Offset-Bedrijven B.V. Hardenberg

Shipping: fast, carefully packed in a sturdy thick-walled cylinder, 'track & trace' and registered.

The advertisement of ‘Melk.De Witte Motor’ targeted youths from 1983 onward, aged 12 to 20, with the message that milk is a contemporary drink that provides energy.
That message is spread on this poster by an alien being, in its own space language.
GNERK.DE WITTE GNOTOR was elected in 2007 as the Netherlands’ best campaign of the (former) century.

This poster is extraordinarily rare and certainly in this splendid condition!