F2B - BeetleCan Lego 4I8

BeetleCan Series

Limited editions of 8 copies + 4 EA (artist proofs) - Mass-printed on a plexiglass plaque backing, with a dorsal attachment and a soft front laminate to protect against UV and humidity). Certificate of authenticity

F2B studied brilliantly at the École Supérieure des Arts appliqués Duperré in Paris.
Art Director, then Creative Director in an agency, F2B finds all his inspiration in brand identity. Freed in his art from all advertising constraints, F2B takes pleasure in associating with and reinterpreting logotypes, icons, and other mass-market emblems. These works are regularly exhibited in contemporary art galleries.

The logotype remains the unifying element in F2B’s works. In this digital work, combined with AI, the beetles, as if pinned, are dressed in brand logos.