Leonetto Cappiello - Peerless Erasmic Soap - 1970s
Starting bid
€ 1
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Selected by Juan Antonio Rodríguez
Eight years experience valuing posters, previously valuer at Balclis, Barcelona.
Estimate € 150 - € 200
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Description from the seller
An enchanting advertising manifesto in Art Deco style for “Peerless Erasmic Soap”, designed by Leonetto Cappiello, one of the most important masters of posters in the early twentieth century.
Note: This is a later edition from the 1970s.
The composition features a moving, elegant and dynamic female figure, with flowing drapery and a scenographic setup typical of grand advertising between the 1920s and 1930s. The visual impact is immediate, with strong color contrast and a graphic rendering designed to capture attention even at a distance.
The brand “Erasmic Soap”, known for high-quality personal care products, is enhanced through refined visual communication that nods to the innovative language of European large-format advertising of the era.
Signature on the plate present (1925), an element that evokes the great historic advertising productions and increases its collectible interest.
!!! Add me to your favorite sellers to discover new arrivals and go see my other items in auction !!!
It will be shipped in a rigid tube with tracking DHL/GLS/FED-EX
Note: for shipments outside the EU, customs costs are already considered
Cappiello has been a great painter like Montaut: Roovy, Nevil, Campion, Aldelmo, Brie, Dufourt and Jobbe du Val, Mucha Alphonse, Leonetto Cappiello, Lautrec, Dudovich, Cassandre, Leopoldo Metlicoviz, Adolph Adolfo Hohestein, Savignac, Villemot, Achille Luciano Mauzan, Gruau, Jean d’Ylen, Gino Boccassile, Duillio Cambellotti, Carpanetto Giovanni Battista Fortunato Depero, Garretto, Seneca Federico, Mario Gros, Mataloni, Aldo Mazza, Giuseppe Muggiani, Marcello Nizzoli, Jean-Michel Folon
Depero Klimt Cambellotti Nizzoli Erte Jugendstil Deco Art Nouveau Liberty Belle Epoque Italian Italy Francia France Belgio Olanda Paesi Bassi Parigi Paris Prints Print Lito Litho Lithography Stampe Graphic Poster Affiche Dudovich Antica Antique Ancient Ottocento Novecento 800 900 Campari Vienna Tedesco Liberty Deco Futurista Futurismo Futurist Marinetti Epoca Vecchio Vecchie
An enchanting advertising manifesto in Art Deco style for “Peerless Erasmic Soap”, designed by Leonetto Cappiello, one of the most important masters of posters in the early twentieth century.
Note: This is a later edition from the 1970s.
The composition features a moving, elegant and dynamic female figure, with flowing drapery and a scenographic setup typical of grand advertising between the 1920s and 1930s. The visual impact is immediate, with strong color contrast and a graphic rendering designed to capture attention even at a distance.
The brand “Erasmic Soap”, known for high-quality personal care products, is enhanced through refined visual communication that nods to the innovative language of European large-format advertising of the era.
Signature on the plate present (1925), an element that evokes the great historic advertising productions and increases its collectible interest.
!!! Add me to your favorite sellers to discover new arrivals and go see my other items in auction !!!
It will be shipped in a rigid tube with tracking DHL/GLS/FED-EX
Note: for shipments outside the EU, customs costs are already considered
Cappiello has been a great painter like Montaut: Roovy, Nevil, Campion, Aldelmo, Brie, Dufourt and Jobbe du Val, Mucha Alphonse, Leonetto Cappiello, Lautrec, Dudovich, Cassandre, Leopoldo Metlicoviz, Adolph Adolfo Hohestein, Savignac, Villemot, Achille Luciano Mauzan, Gruau, Jean d’Ylen, Gino Boccassile, Duillio Cambellotti, Carpanetto Giovanni Battista Fortunato Depero, Garretto, Seneca Federico, Mario Gros, Mataloni, Aldo Mazza, Giuseppe Muggiani, Marcello Nizzoli, Jean-Michel Folon
Depero Klimt Cambellotti Nizzoli Erte Jugendstil Deco Art Nouveau Liberty Belle Epoque Italian Italy Francia France Belgio Olanda Paesi Bassi Parigi Paris Prints Print Lito Litho Lithography Stampe Graphic Poster Affiche Dudovich Antica Antique Ancient Ottocento Novecento 800 900 Campari Vienna Tedesco Liberty Deco Futurista Futurismo Futurist Marinetti Epoca Vecchio Vecchie
Details
Era
1900-2000
Designer/artist
Leonetto Cappiello
Poster title
Peerless Erasmic Soap
Estimated period
1970s
Condition
B+ (good - small imperfections)
Number of objects
1
Height
70 cm
Width
50 cm
Autographed by a famous person
No
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