René Grau - Le Rouge Baiser...permet le baiser.
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Selected by Juan Antonio Rodríguez
Eight years experience valuing posters, previously valuer at Balclis, Barcelona.
Estimate € 150 - € 200
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Description from the seller
Beautiful offset lithography poster by René Gruau. "Le Rouge Baiser" in 1927
Original advertising poster, printed on paper in the 1990s
Poster created by Gruau as part of the advertising campaign for one of the first indelible lipsticks, hence the subtitles "without hesitation" and "allow the kiss".
Count Renato Zavagli Ricciardelli delle Caminate, [ 2 ] professionally known as René Gruau (February 4, 1909 – March 31, 2004) [ 1 ] was a fashion illustrator whose exaggerated depiction of fashion design through painting has had a lasting impact on the fashion industry. Thanks to Gruau’s inherent skills and creativity, he contributed to a shift across the entire fashion industry through new imagery that depicted designs already popularized by industry designers. The benefits, including economic stimulation and improved advertising, are still present in the industry today through a new form of fashion illustration, fashion photography. Gruau became one of the most well-known and favorite artists in the world of haute couture during the 1940s and 1950s, working with Femina, Marie Claire, L'Officiel, L'Album Du Figaro and a variety of “high style” magazines. [ 3 ] Gruau’s works are internationally recognized and praised in some of the most prestigious art museums in Paris and Italy, including the Louvre in Paris and the Blank in Italy. In addition to his fame and international recognition, "Gruau’s works are known for their timeless and enduring style"
Beautiful offset lithography poster by René Gruau. "Le Rouge Baiser" in 1927
Original advertising poster, printed on paper in the 1990s
Poster created by Gruau as part of the advertising campaign for one of the first indelible lipsticks, hence the subtitles "without hesitation" and "allow the kiss".
Count Renato Zavagli Ricciardelli delle Caminate, [ 2 ] professionally known as René Gruau (February 4, 1909 – March 31, 2004) [ 1 ] was a fashion illustrator whose exaggerated depiction of fashion design through painting has had a lasting impact on the fashion industry. Thanks to Gruau’s inherent skills and creativity, he contributed to a shift across the entire fashion industry through new imagery that depicted designs already popularized by industry designers. The benefits, including economic stimulation and improved advertising, are still present in the industry today through a new form of fashion illustration, fashion photography. Gruau became one of the most well-known and favorite artists in the world of haute couture during the 1940s and 1950s, working with Femina, Marie Claire, L'Officiel, L'Album Du Figaro and a variety of “high style” magazines. [ 3 ] Gruau’s works are internationally recognized and praised in some of the most prestigious art museums in Paris and Italy, including the Louvre in Paris and the Blank in Italy. In addition to his fame and international recognition, "Gruau’s works are known for their timeless and enduring style"
Details
Era
1900-2000
Designer/artist
René Grau
Poster title
Le Rouge Baiser...permet le baiser.
Subject
Europe, Fashion, Graphic design
Country of origin
France
Condition
A- (fine - tiny imperfections)
Height
56 cm
Width
44 cm
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