Lucio Venna - Excelsior - 1970s

Splendid advertising poster signed by Lucio Venna (pseudonym of Giuseppe Landsmann), one of the undisputed masters of Italian billboard art and of advertising graphics linked to Futurism and Art Deco. The poster promotes the system of "Frena-Sterzo e Ammortizzatori-Moto Excelsior". The work stands out for its overwhelming dynamism and bold use of color, in full Futurist style: it shows a clown performing high-speed acrobatics while riding a blazing motorcycle, a perfect visual metaphor to highlight the exceptional stability and safety of the components advertised. The author's signature "Lucio Venna" is clearly visible in the upper right inside the composition. A piece with great visual impact, ideal for enriching a collection of modern memorabilia, the history of motorcycling, or Twentieth-Century advertising graphics."