Damiani - 'Ego' - Automatic Chronograph Tonneau - Swiss Movement - Italian Design - Ref. No: DU 002 AC BD - Women - 2010-2020

Welcome to my Top Swiss Chronographs Boutique:

Here’s a clear history and overview of the Damiani watches brand — part of the larger Italian luxury group known primarily for high-end jewelry and, since the late 20th century, also for watches and horology:

Damiani was founded in 1924 in Valenza, Italy by Enrico Grassi Damiani, a master goldsmith.
Originally a family-run luxury jewelry house — recognized for handcrafted pieces and Italian design excellence.
The company is still family-managed, now led by descendants of the founder across generations.
Damiani built its reputation on jewelry craftsmanship and artistic creativity, growing from its Valenza workshop to an international presence with boutiques worldwide.
Damiani expanded into watches as a natural extension of its luxury craftsmanship, producing high-end timepieces that echo its jewelry heritage.
The watch collections reflect the brand’s aesthetics, often inspired by jewelry motifs and fine artisanship.
Examples of Damiani watch lines include models like:
Ego
Mimosa
Damianissima
Belle Époque
Eden
Notte di San Lorenzo
D. Side Chronograph
These are typically luxury watches, often incorporating precious metals, unique designs, and fine finishes — consistent with the brand’s jewelry roots.
From the 1990s onward, Damiani significantly expanded internationally, opening branded boutiques and flagship stores in cities such as Milan, Paris, Tokyo, New York, and others.
The group also owns Rocca 1794, a major Italian multi-brand retailer of luxury watches and jewelry, helping promote Damiani watches in key markets.
In 2026, the Damiani Group announced the acquisition of the historic Swiss watchmaker Baume & Mercier from Richemont — a significant step into traditional Swiss horology and broader watchmaking influence.
This signals Damiani’s strengthened commitment to watchmaking, pairing Italian design with established Swiss watch heritage.
Damiani watches are generally positioned as luxury timepieces that combine Italian artistry, fine materials, and elegance rather than being primarily technical watchmaker offerings like purely Swiss brands.
They often appeal to buyers who value design, craftsmanship, and fashion-oriented luxury in wristwatches.
Damiani watches aren’t just accessories; they are an extension of nearly a century of Italian luxury craftsmanship that began with jewelry and expanded into horology. While not traditionally known as a hardcore Swiss movement house, Damiani’s watch collections reflect the brand’s design philosophy, and recent strategic moves — like acquiring Baume & Mercier — demonstrate a growing commitment to the world of fine watchmaking.
The Damiani DU 002 AC BD is one of the less common watches produced by the Italian luxury jeweler Damiani. Unlike Damiani's famous diamond jewelry, its watch production was relatively limited, making these models somewhat obscure today. I love this chic and stylish chronograph! Do you?
The watch is unmistakably Italian rather than Swiss in its styling.
Characteristics include:
- rectangular "TV-screen" case;
- integrated bracelet;
- curved sapphire crystal;
- polished steel construction;
- minimalist dial;
- three-register chronograph;
- date window;
- elegant rather than sporty appearance;
It looks closer to luxury jewelry than to a traditional racing chronograph.

Swiss chronograph quartz movement:
- I haven't open this brand new watch, but most likely it is:
- ETA 251.XXX caliber
- 23/27 jewels

Case:
- 316L stainless steel
- polished
- very special tonneau form
- 28mm excl. crown, 31mm incl.
- 10,7mm thick
- length: 42mm lug to lug
- unique watch No. 1214,6 best proof of authenticity
Sapphire crystal:
- domed
- anti-reflective coating
Case-back:
- 316L stainless steel
- fine brushed with engravings
- protected by the original film for security, the pleasure of removing which I leave to the first owner
Crown:
- 316L stainless steel
- polished
- pull/push
Bezel:
- 316L stainless steel
- polished
- very special shape
- fixed
- multilayer
Dial:
- snow-silver, iridescent
- polished sword shape hands
- black printed Arabic numerals
- three silver circular guilloched chronograph sub-dials:
1/10 of a sec. at 03:00 o'clock
running 60 sec. at 06:00 o'clock
30 min. totalizer at 10:00 o'clock
- date aperture at 06:00 o'clock
- minute markers along the outer perimeter
Bracelet:
- original Damiani genuine brown crocodile veritable
- length: ca. 20,5cm incl. wristwatch itself
- width: 23mm by clasp, 17mm by lugs
Clasp:
- 316L stainless steel
- polished
- folding with Daniani polished logo
Water resistant to 30meter/3ATM: OK for light splashes, rain, hand-washing; highly risky for showering or swimming
Weight: 70 grams
Extremely High recognition level.
Very Distinctive design.
Full set. Very chic heavy handmade brown leather box, beatuful! All books.
Distributor's stock.
Excellent condition, never worn.
Pre-sale check was made in June 2026: the watch is keeping good time and working perfectly.
My personal authenticity and quality warranty: you will get warranty card (as pictured), fully completed, stamped and signed.
Insured, registered shipping worldwide with Intl. Express service: it’s n ot cheap, especially because of heavy box, and yet fast and reliable, two days in Europe, three days for the rest of this world.

What you see is what you get. These are my own photos of the actual watch up for auction.

NO EXTRA COSTS for EU Buyers!