Idrolia - La Bevanda di Qualità - 1950s

Fascinating Italian advertising manifesto on light cardboard dedicated to IDROLIA, a historic flavored carbonated beverage, presented as thirst-quenching, digestive, and economical.

Vibrant mid-century style graphics, with sparkling glasses, illustrated fruit, and a bottle in the foreground, in a style that recalls the great tradition of Italian commercial poster art.

PLEASE NOTE:
this manifesto is a 1950s edition, small fold bottom-right corner of 3x3 cm

Fold in the bottom right

The poster promotes Dr. Delfino's Patent and is attributable to the Laboratorio di Chimica Industriale Dr. A. Delfino – Torino, a company active in the production of effervescent preparations and beverages in the second half of the 20th century.

From a technical standpoint, the printing and the uniform color reproduction indicate a post-war production, consistent with the industrial diffusion of this technique after 1950.
Paper with a natural patina of age, colors still clearly legible, strong decorative impact.

It will be shipped in a rigid tube, professional packaging and with tracking DHL/GLS/FedEx

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Has worked at: Moulin de la chanson, Tabarin, champ-elysees, Bal negre, la nuit theatre, Papavert, Cora Madou, Lisa Duncan, Joe alex, Music hall, Ambigu, Wiener & Doucet
Casino de Paris, folies Bergere, mistinguette, feerie, maurice chevalier, Cecilie sorel, Josephine baker, alcazar, pala e nudist bar

Great painter like Montaut: Roowy, Nevil, Campion, Aldelmo, Brie, Dufourt e Jobbe du Val, Mucha Alphonse, Leonetto Cappiello, Lautrec, Dudovich, Cassandre, Metlicoviz, Adolph Adolfo Hohestein, Savignac, Villemot, L. Mauzan, Gruau, Jean d’Ylen, Boccassile, Cambellotti, Carpanetto, Fortunato Depero, Garretto, Seneca Federico, Gros, Mataloni, Aldo Mazza, Giuseppe Muggiani, Marcello Nizzoli





Depero Klimt Cambellotti Nizzoli Erte Jugendstil Deco Art Nouveau Liberty Belle Epoque Italian Italy Francia Belgium Netherlands Paris Litho Lithography Prints Graphic Poster Affiche Dudovich ancient antique Ottocento, Novecento 800 900 Campari Vienna German Liberty Deco Futurist Futurism Marinetti Era Old Old-fashioned