MICHELIN - PNEUMATICI VELO - 1970s





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Michelin advertising lithograph titled PNEUMATICI VELO from Italy, dating to the late 20th century (1960s–1970s), printed by Arti Grafiche F.lli Bonetti Milano, 67 x 48 cm on high‑quality matte paper, in impeccable A (excellent) condition, one item, Milan origin.
Description from the seller
For sale a magnificent Michelin advertising lithograph produced in Italy by the historic printing house Arti Grafiche F.lli Bonetti of Milan.
This piece features the iconic Bibendium design promoting bicycle tires, an emblem of graphic design of the 20th century.
The poster comes from an old archive stock, which explains its extraordinary condition; it looks as if it had just come off the press.
Technical details:
Printer: Arti Grafiche F.lli BONETTI-MILANO
Reference: Mod. 1200 (marked on the lower margin).
Era: Second half of the 20th century (the same as the original design from 1959).
Dimensions: 67 x 48 cm.
Support: high-gsm paper with a matte finish, of high technical quality.
Condition: Impeccable (A+), no signs of use, no creases, no holes, and with colors completely vibrant.
Shipping: It will be sent with maximum care in a rigid high-strength cardboard tube to ensure it arrives in its current condition.
Ships to Europe. On islands the shipping price may vary.
For sale a magnificent Michelin advertising lithograph produced in Italy by the historic printing house Arti Grafiche F.lli Bonetti of Milan.
This piece features the iconic Bibendium design promoting bicycle tires, an emblem of graphic design of the 20th century.
The poster comes from an old archive stock, which explains its extraordinary condition; it looks as if it had just come off the press.
Technical details:
Printer: Arti Grafiche F.lli BONETTI-MILANO
Reference: Mod. 1200 (marked on the lower margin).
Era: Second half of the 20th century (the same as the original design from 1959).
Dimensions: 67 x 48 cm.
Support: high-gsm paper with a matte finish, of high technical quality.
Condition: Impeccable (A+), no signs of use, no creases, no holes, and with colors completely vibrant.
Shipping: It will be sent with maximum care in a rigid high-strength cardboard tube to ensure it arrives in its current condition.
Ships to Europe. On islands the shipping price may vary.

