arthugo - LA VIE EN ROSE !





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LA VIE EN ROSE! is an original, signed 1/1 artwork by Belgian artist ArtHugo (Hugo de Jesus Alves), created in 2023 using acrylic, spray paint and mixed media on a 50 × 70 cm carton support, in multicolour with yellow, pink, blue and black, produced in Belgium and sold directly by the artist.
Description from the seller
Hugo de Jesus Alves, nicknamed ArtHugo
Belgian artist, born in 1975
Title: LA VIE EN ROSE
Framed artwork – white gallery frame
Year: 2024
Technique: acrylic and markers on cardboard
Support: cardboard – chosen deliberately as an artistic material
Framing: yes, work presented framed under transparent protection.
Signature: original work signed by the artist.
Edition: original and unique – 1/1.
Series: La Vie en Rose / La Vie en Noir – series of two opposing works.
Provenance: ArtHugo studio, Belgium – direct sale by the artist.
Documentation: certificate of authenticity signed included.
Condition: excellent.
Delivery: pickup at the studio or hand delivery possible in Belgium and nearby regions. Secure shipping also possible, with careful and reinforced packaging.
Description of the work
Yes, ArtHugo dared cardboard.
LA VIE EN ROSE arose from a desire to move away from traditional supports and to remind that in art, the support can also become part of the artwork’s history.
On this deliberately visible cardboard, ArtHugo blasts pink and blue around an iconic figure of popular culture. The words LOVE, ROMANCE, FEELING, TENDERNESS and the phrase "Love is the force that connects the world" construct an intentionally optimistic, tender, and quirky universe.
The contrast between rough cardboard, a simple, everyday material, and the very intense pop colors gives the piece its full personality.
This work is part of a series of only two creations designed as opposites: LA VIE EN ROSE and LA VIE EN NOIR. Two visions, two atmospheres, two readings of the same world.
An impulsive, intentionally atypical work, characteristic of ArtHugo’s philosophy: art can be born on any support.
Original and unique 1/1, fully handmade and sold framed.
About the artist
Hugo de Jesus Alves, nicknamed ArtHugo, is a self-taught Belgian artist born in 1975 and creator of the Neo Pop Color universe, blending pop art, popular culture, street art, vibrant colors, and positive messages.
His principle: no support should limit creation. Canvases, cardboard, sculptures, helmets, skateboards, guitars or iconic objects all become fields of expression.
His work has been shown in Belgium and internationally, notably in Knokke, Brussels, Budapest, Vienna and Dubai. He has also created pieces related to the worlds of Formula E, Formula 1 and professional cycling.
His career has been featured in numerous press appearances, on television and radio. Photographs and articles accompanying this sale help to discover the artist behind the works.
His objective: to create living, accessible art that is immediately recognizable, capable of conveying emotion even before it is explained.
“Let’s Pop It Up!” – ArtHugo
Seller's Story
Hugo de Jesus Alves, nicknamed ArtHugo
Belgian artist, born in 1975
Title: LA VIE EN ROSE
Framed artwork – white gallery frame
Year: 2024
Technique: acrylic and markers on cardboard
Support: cardboard – chosen deliberately as an artistic material
Framing: yes, work presented framed under transparent protection.
Signature: original work signed by the artist.
Edition: original and unique – 1/1.
Series: La Vie en Rose / La Vie en Noir – series of two opposing works.
Provenance: ArtHugo studio, Belgium – direct sale by the artist.
Documentation: certificate of authenticity signed included.
Condition: excellent.
Delivery: pickup at the studio or hand delivery possible in Belgium and nearby regions. Secure shipping also possible, with careful and reinforced packaging.
Description of the work
Yes, ArtHugo dared cardboard.
LA VIE EN ROSE arose from a desire to move away from traditional supports and to remind that in art, the support can also become part of the artwork’s history.
On this deliberately visible cardboard, ArtHugo blasts pink and blue around an iconic figure of popular culture. The words LOVE, ROMANCE, FEELING, TENDERNESS and the phrase "Love is the force that connects the world" construct an intentionally optimistic, tender, and quirky universe.
The contrast between rough cardboard, a simple, everyday material, and the very intense pop colors gives the piece its full personality.
This work is part of a series of only two creations designed as opposites: LA VIE EN ROSE and LA VIE EN NOIR. Two visions, two atmospheres, two readings of the same world.
An impulsive, intentionally atypical work, characteristic of ArtHugo’s philosophy: art can be born on any support.
Original and unique 1/1, fully handmade and sold framed.
About the artist
Hugo de Jesus Alves, nicknamed ArtHugo, is a self-taught Belgian artist born in 1975 and creator of the Neo Pop Color universe, blending pop art, popular culture, street art, vibrant colors, and positive messages.
His principle: no support should limit creation. Canvases, cardboard, sculptures, helmets, skateboards, guitars or iconic objects all become fields of expression.
His work has been shown in Belgium and internationally, notably in Knokke, Brussels, Budapest, Vienna and Dubai. He has also created pieces related to the worlds of Formula E, Formula 1 and professional cycling.
His career has been featured in numerous press appearances, on television and radio. Photographs and articles accompanying this sale help to discover the artist behind the works.
His objective: to create living, accessible art that is immediately recognizable, capable of conveying emotion even before it is explained.
“Let’s Pop It Up!” – ArtHugo

