Mauzan Achille - Profumi Tosi – Manifesto pubblicitario vintage italiano – Milano - 1970s
02
days
14
hours
47
minutes
32
seconds
Starting bid
€ 1
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Selected by Juan Antonio Rodríguez
Eight years experience valuing posters, previously valuer at Balclis, Barcelona.
Estimate € 150 - € 200
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Description from the seller
Fascinating Italian advertising manifesto dedicated to the Profumi Tosi of Milan.
Note well: This is a later edition probably from the 1970s.
The poster recreates the refined composition realized in 1925 by Achille Lucien Mauzan, a renowned illustrator and a leading figure of European advertising posters in the 20th century.
The scene depicts an elegant gentleman in a dark suit and top hat in front of a large door, accompanied by a mysterious blue shadow. The character seems about to knock, probably to present himself for an appointment, subtly and elegantly hinting at the seductive power of the perfume.
The rigorous geometric composition, built through vertical bands in burgundy, blue, and gold tones, fully anticipates the language of Art Deco. At the bottom lies the large handwritten inscription “Profumi Tosi,” followed by the designation Carlo Tosi & C. Società Anonima, Milano, Viale Lombardia 224.
A sophisticated and theatrical image, typical of the author’s style, capable of uniting humor, masculine elegance, and modern advertising graphics.
Poster of notable decorative effect, ideal for collectors of vintage perfumery, cosmetics, Italian graphics, Art Deco, men’s fashion, historical advertising, and modern collectibles.
The item shows signs of age, waviness, folds, and slight imperfections along the edges, as clearly documented in the photographs. The images are an integral part of the description.
Will be shipped carefully packed and protected.
!!! Add me to your favorite sellers to discover new arrivals and go see my other auction items !!!
It will be shipped in a rigid tube with DHL/GLS/FED-EX tracking
Note: for shipments outside the EU the customs costs are already accounted for
Mauzan was a great painter like Montaut: Roowy, Nevil, Campion, Aldelmo, Brie, Dufourt and Jobbe du Val, Mucha Alphonse, Leonetto Cappiello, Lautrec, Dudovich, Cassandre, Leopoldo Metlicovitz, Adolph Adolfo Hohestein, Savignac, Villemot, Achille Lucien Mauzan, Gruau, Jean d’Ylen, Gino Boccassile, Duillio Cambellotti, Carpanetto Giovanni Battista Fortunato Depero, Garretto, Seneca Federico, Mario Gros, Mataloni, Aldo Mazza, Giuseppe Muggiani, Marcello Nizzoli, Jean-Michel Folon
depero klimt cambellotti nizzoli erteJugendstil deco art nouveau liberty belle epoque Italian Italy Francia France Belgium Netherlands Paris prints litho lithography stampe graphic poster affiche Dudovich antique antique ancient 18th 19th 20th century Campari Vienna German liberty deco futurist futurism Marinetti epoch old old-fashioned
Fascinating Italian advertising manifesto dedicated to the Profumi Tosi of Milan.
Note well: This is a later edition probably from the 1970s.
The poster recreates the refined composition realized in 1925 by Achille Lucien Mauzan, a renowned illustrator and a leading figure of European advertising posters in the 20th century.
The scene depicts an elegant gentleman in a dark suit and top hat in front of a large door, accompanied by a mysterious blue shadow. The character seems about to knock, probably to present himself for an appointment, subtly and elegantly hinting at the seductive power of the perfume.
The rigorous geometric composition, built through vertical bands in burgundy, blue, and gold tones, fully anticipates the language of Art Deco. At the bottom lies the large handwritten inscription “Profumi Tosi,” followed by the designation Carlo Tosi & C. Società Anonima, Milano, Viale Lombardia 224.
A sophisticated and theatrical image, typical of the author’s style, capable of uniting humor, masculine elegance, and modern advertising graphics.
Poster of notable decorative effect, ideal for collectors of vintage perfumery, cosmetics, Italian graphics, Art Deco, men’s fashion, historical advertising, and modern collectibles.
The item shows signs of age, waviness, folds, and slight imperfections along the edges, as clearly documented in the photographs. The images are an integral part of the description.
Will be shipped carefully packed and protected.
!!! Add me to your favorite sellers to discover new arrivals and go see my other auction items !!!
It will be shipped in a rigid tube with DHL/GLS/FED-EX tracking
Note: for shipments outside the EU the customs costs are already accounted for
Mauzan was a great painter like Montaut: Roowy, Nevil, Campion, Aldelmo, Brie, Dufourt and Jobbe du Val, Mucha Alphonse, Leonetto Cappiello, Lautrec, Dudovich, Cassandre, Leopoldo Metlicovitz, Adolph Adolfo Hohestein, Savignac, Villemot, Achille Lucien Mauzan, Gruau, Jean d’Ylen, Gino Boccassile, Duillio Cambellotti, Carpanetto Giovanni Battista Fortunato Depero, Garretto, Seneca Federico, Mario Gros, Mataloni, Aldo Mazza, Giuseppe Muggiani, Marcello Nizzoli, Jean-Michel Folon
depero klimt cambellotti nizzoli erteJugendstil deco art nouveau liberty belle epoque Italian Italy Francia France Belgium Netherlands Paris prints litho lithography stampe graphic poster affiche Dudovich antique antique ancient 18th 19th 20th century Campari Vienna German liberty deco futurist futurism Marinetti epoch old old-fashioned
Details
Era
1900-2000
Designer/artist
Mauzan Achille
Poster title
Profumi Tosi – Manifesto pubblicitario vintage italiano – Milano
Estimated period
1970s
Condition
B+ (good - small imperfections)
Number of objects
1
Height
63 cm
Width
42 cm
Autographed by a famous person
No
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