Herbert Leupin - "Suchard Milka" [Original Schweizer Werbeplakat] - 1940s

Original, rare Swiss advertising poster. The motif is especially interesting because Leupin's 1952 design is regarded as the prototype for Milka's later identification with the 'purple cow'.

Title: “Suchard Milka”

Graphics/Design: Herbert Leupin

Print/Technique: 1952, color lithography, Wolfensberger Zürich

Format: Swiss world format 90 × 128 cm

Condition: B-, with visible defects, but collectible and restorable. Missing pieces in the corners. Stickers on the back and one on the front. On the back along the edges there is continuous tape (discoloration on the front), and in the corners round stickers for hanging. Photos are part of the description.

Shipping: Secure and double-packaged, shipped rolled with DHL.

Keywords: Herbert Leupin, Suchard, Milka, Milka cow, 1952, Original poster, Swiss poster, Schweizer Plakat, Vintage Advertising Poster, Werbeplakat, Chocolate, Chocolate, Swiss Graphic Design, Mid Century Modern, Color lithography, Lithography, Wolfensberger, Weltformat, 1950s, Schweizer Grafik, Reklame, Vintage Milka