René Van Poppel - De uitstap van dit jaar : een bezoek aan de ZOO van Antwerpen - 1940s

Original advertising poster (offset lithography) dating from 1948. Our last copy in this top condition!
'A visit to the Antwerp Zoo / The outing of this year / Unique in the country !
'Unparalleled aquarium - rich and new collections - natural history museum - beautiful courtyards'
Design: René van Poppel (as listed at the bottom left of the border)
Dimensions: 84 cm high x 61 cm wide
Print: Reclamestudio Van Poppel.
Condition A: integral and pristine (see photos)
Shipping: rolled in a sturdy tube with Bpost track & trace or Bpost International.

Lithographer/affichist René Van Poppel

Beside the iconic looking-back polar bear against a blue background, René Van Poppel also drew several other striking Zoo posters. Against the yellow-ochre background of a simplified city plan, at the location of the zoo a large cut-out was made, in which we see an impression of the camel enclosure and in the background the reptile building. A large black arrow immediately draws attention to this 'cartouche'. For the first time real advertising slogans are used: 'The outing of this year - Unique in the country! - A visit to the Antwerp Zoo'. This is a remarkable outlier in Van Poppel's body of work, who had the Zoo as an important client.
(Free adaptation from 'Kom nog eens af' - 150 years of posters for the Zoo: catalog for the equally titled exhibition within the framework of Antwerp Cultural Capital 1993).