Tilyjac - Malo-les-Bains: La Reine des plages du nord - 1950s

Original tourist poster from 1958 for the popular North French seaside town Malo-les-Bains by 'Tilyjac' (signature at bottom right). The graphic designer presents the main asset of the resort in a very cheerful and sunny way: its beautiful 5-kilometre sandy beach.
Printing: Goossens - Paris / Lille.
Condition A: image and text entirely intact, beautiful colours.
Shipping: rolled in a sturdy tube with Bpost track & trace.

Malo-les-Bains is a seaside resort in the north of France, in the Hauts-de-France region, located on the territory of Dunkerque. From 1891 to 1969 it was an independent municipality; afterwards it merged with its “large” neighbour, with which it now forms a district. It has a little over 16,000 permanent residents.
Malo-les-Bains derives its name from Gaspard Malo (1804-1884), son of a Napoleonic privateer, shipowner, who contributed to the urbanisation of the resort.
The greatest asset of Malo-les-Bains is its beach of about 4 km on the North Sea, which was one of the locations of Operation Dynamo in 1940 (the evacuation of British troops after the German breakthrough).
Today a dyke runs along it, partially reserved for pedestrians; the beach and the adjacent residential areas, ideal for lounging, watersports and relaxing walks.

Before enjoying the pleasures of doing nothing and watersports, a walk to discover the heritage is a must. Along the dyke, which separates the beach from the urban part of the spa town, the striking 19th-century villas stand out (some listed), which, despite their varying styles, together form an elegant architectural whole.
Another heritage symbol of Malo-les-Bains are the dozens of colorful beach huts where people once dressed before heading onto the sand…