Leonetto Cappiello - Cinzano Vermouth Torino - 1950s
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€ 75
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Selected by Juan Antonio Rodríguez
Eight years experience valuing posters, previously valuer at Balclis, Barcelona.
Estimate € 350 - € 400
 | €75 | |
|---|---|---|
| €70 | |
| €65 | |
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Description from the seller
Artist : Leonetto Cappiello
Title : Cinzano Vermouth Torino
Year : circa the 1950s
Origin : Italy
Notes at bottom : Ricordi Arti Grafiche Milano
Notes on the side : Printed on the occasion of the 50th Milan Fair
Artist's signature incised on the bottom-right plate: LCappiello
Original advertising poster printed in color lithography
The work "Cinzano" Vermouth Torino by Leonetto Cappiello is of great value and beauty.
This poster is an extremely original and creative graphic masterpiece and is among Cappiello's most important artistic advertising posters.
The first edition was printed in 1910.
The work reveals vitality and audacity, and the artist's intention is to attract attention with a surreal and highly impactful image that is fun and memorable.
The advertising message communicates that Cinzano Vermouth introduces a new dimension of taste and sensory pleasure, released by the strength of the liqueur.
The artist intended to convey the message through a surreal graphic image symbolizing assertion and strength, the possibility of stepping out of a certain consumption habit and simultaneously experiencing sensory pleasure, a mental escape and a sense of freedom.
This splendid poster highlights the ideal combination of colors, where the figures emerge from a dark background creating a colorimetric effect of strong contrast yet harmonious.
The color lithography printing technique enhances the brightness and the"pastel" effect of the color and makes it tactile. In fact, the lithographic technique gives the color cohesion and density and a materiality to the artwork itself.
The final result is a unique poster, of high originality, impact and communicative novelty.
The large format of this poster is perfect as it fully enhances its appeal.
A work of great taste and perfect as a decorative furnishing element.
Format: about 140 x 98 cm.
This poster is in good condition: A- (excellent - minor imperfections)
It will be shipped rolled in a cardboard tube with UPS or another express courier
Artist : Leonetto Cappiello
Title : Cinzano Vermouth Torino
Year : circa the 1950s
Origin : Italy
Notes at bottom : Ricordi Arti Grafiche Milano
Notes on the side : Printed on the occasion of the 50th Milan Fair
Artist's signature incised on the bottom-right plate: LCappiello
Original advertising poster printed in color lithography
The work "Cinzano" Vermouth Torino by Leonetto Cappiello is of great value and beauty.
This poster is an extremely original and creative graphic masterpiece and is among Cappiello's most important artistic advertising posters.
The first edition was printed in 1910.
The work reveals vitality and audacity, and the artist's intention is to attract attention with a surreal and highly impactful image that is fun and memorable.
The advertising message communicates that Cinzano Vermouth introduces a new dimension of taste and sensory pleasure, released by the strength of the liqueur.
The artist intended to convey the message through a surreal graphic image symbolizing assertion and strength, the possibility of stepping out of a certain consumption habit and simultaneously experiencing sensory pleasure, a mental escape and a sense of freedom.
This splendid poster highlights the ideal combination of colors, where the figures emerge from a dark background creating a colorimetric effect of strong contrast yet harmonious.
The color lithography printing technique enhances the brightness and the"pastel" effect of the color and makes it tactile. In fact, the lithographic technique gives the color cohesion and density and a materiality to the artwork itself.
The final result is a unique poster, of high originality, impact and communicative novelty.
The large format of this poster is perfect as it fully enhances its appeal.
A work of great taste and perfect as a decorative furnishing element.
Format: about 140 x 98 cm.
This poster is in good condition: A- (excellent - minor imperfections)
It will be shipped rolled in a cardboard tube with UPS or another express courier
Details
Era
1900-2000
Designer/artist
Leonetto Cappiello
Poster title
Cinzano Vermouth Torino
Subject
Alcoholic beverages
Estimated period
1950s
Country of origin
Italy
Condition
A- (fine - tiny imperfections)
Number of objects
1
Height
140 cm
Width
98 cm
Autographed by a famous person
No
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