F2B - Beetle 7up 1I8

BeetleCan Series

Limited editions of 8 copies + 4 EA (artist proofs) - Mass-printed on a plexiglass plate backing, with a dorsal mount, and soft front lamination offering UV and humidity protection. Certificate of authenticity

F2B pursued brilliant studies at the École Supérieure des Arts appliqués Duperré in Paris. An Art Director, then Creative Director in an agency, F2B finds all his inspiration in brand identity. Free in his art from any advertising constraint, F2B takes pleasure in pairing with and reworking logotypes, icons, and other mainstream emblems. These works are regularly exhibited in contemporary art galleries.

The logotype remains the unifying element in F2B's works. In this digital work, the beetles, as if pinned, are dressed with brand logos.