Facon Marrec - IMP. FORT LYON - J'ai mais MOI, une gaine Scandale - 1950s
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Selected by Juan Antonio Rodríguez
Eight years experience valuing posters, previously valuer at Balclis, Barcelona.
Estimate € 150 - € 200
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Description from the seller
Jean Facon-Marrec – "Scandale" Lingerie – Original French Advertising Poster – ca. 1950
Description
An iconic and highly expressive postwar French advertising poster for the legendary corsetry and lingerie brand Scandale.
This strong design features a stylized pin-up with raised arms, captured in a minimalist yet dynamic style. The poster is a textbook example of French mid-century commercial art, where the intense red background perfectly contrasts with the thick, hand-painted black brushstrokes.
The legendary and bold slogan "mais MOI, j'ai une gaine Scandale" ("...but I wear a Scandale girdle") emphasizes French haute couture glamour and the confidence of the early 1950s.
• Artist: Jean Facon-Marrec (1903–1994), signed in the upper right of the plate. Facon-Marrec was a key figure in postwar French poster art and designed decades of high-profile campaigns for major brands.
• Printer: Imprimerie Fort, Lyon (printer credit in the lower left / lower right margin).
• Period: Circa 1949–1955.
• Technique: Lithographic print / High-quality color reproduction on paper.
• Provenance: France.
Jean Facon-Marrec – "Scandale" Lingerie – Original French Advertising Poster – ca. 1950
Description
An iconic and highly expressive postwar French advertising poster for the legendary corsetry and lingerie brand Scandale.
This strong design features a stylized pin-up with raised arms, captured in a minimalist yet dynamic style. The poster is a textbook example of French mid-century commercial art, where the intense red background perfectly contrasts with the thick, hand-painted black brushstrokes.
The legendary and bold slogan "mais MOI, j'ai une gaine Scandale" ("...but I wear a Scandale girdle") emphasizes French haute couture glamour and the confidence of the early 1950s.
• Artist: Jean Facon-Marrec (1903–1994), signed in the upper right of the plate. Facon-Marrec was a key figure in postwar French poster art and designed decades of high-profile campaigns for major brands.
• Printer: Imprimerie Fort, Lyon (printer credit in the lower left / lower right margin).
• Period: Circa 1949–1955.
• Technique: Lithographic print / High-quality color reproduction on paper.
• Provenance: France.
Details
Era
1900-2000
Designer/artist
Facon Marrec
Manufacturer/brand
IMP. FORT LYON
Specific region of origin
Lyon, Frankrijk
Poster title
J'ai mais MOI, une gaine Scandale
Subject
Advertising, Fashion, Graphic design, Vintage
Estimated period
1950s
Country of origin
France
Condition
A- (fine - tiny imperfections)
Number of objects
1
Height
64 cm
Width
45 cm
Autographed by a famous person
No
