Leonetto Cappiello - "Campari" l'aperitivo - 1950s
04
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€ 2
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Selected by Juan Antonio Rodríguez
Eight years experience valuing posters, previously valuer at Balclis, Barcelona.
Estimate € 350 - € 400
 | €2 |
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Description from the seller
Artist: Leonetto Cappiello
Title: "Campari" the aperitif
Year: around the 1950s
Origin: Italy
Side note: Officine Grafiche Ricordi Milan | Authorized poster/display on 20-5-1950
Artist's signature incised on the plate bottom left
Original decorative advertising poster printed in offset lithography
The work "Campari" the aperitif by Leonetto Cappiello is of great value and beauty.
Thanks to its creativity and artistic skill, this Cappiello creation has become a very meaningful, dynamic, and attractive graphic work.
In fact it has proven to be one of the most penetrating, well-known, and appreciated posters of advertising graphic art.
This splendid poster highlights the ideal color combination, predominantly red, orange and black, creating a harmonious chromatic effect.
The final result is a unique poster of high originality, irony, and playfulness.
The offset lithography printing technique enhances the brightness and the "pastel" effect of the colors and makes them "tactile".
In fact it gives solidity and density to the color and "materiality" to the work itself.
The medium-large format of this poster is perfect as it fully enhances its appeal.
A work of great taste and perfect as a decorative furniture element.
Size: cm 140 x 100
This poster is in good condition : A- (excellent - small imperfections)
It will be shipped rolled in a cardboard tube with UPS or another express courier
Artist: Leonetto Cappiello
Title: "Campari" the aperitif
Year: around the 1950s
Origin: Italy
Side note: Officine Grafiche Ricordi Milan | Authorized poster/display on 20-5-1950
Artist's signature incised on the plate bottom left
Original decorative advertising poster printed in offset lithography
The work "Campari" the aperitif by Leonetto Cappiello is of great value and beauty.
Thanks to its creativity and artistic skill, this Cappiello creation has become a very meaningful, dynamic, and attractive graphic work.
In fact it has proven to be one of the most penetrating, well-known, and appreciated posters of advertising graphic art.
This splendid poster highlights the ideal color combination, predominantly red, orange and black, creating a harmonious chromatic effect.
The final result is a unique poster of high originality, irony, and playfulness.
The offset lithography printing technique enhances the brightness and the "pastel" effect of the colors and makes them "tactile".
In fact it gives solidity and density to the color and "materiality" to the work itself.
The medium-large format of this poster is perfect as it fully enhances its appeal.
A work of great taste and perfect as a decorative furniture element.
Size: cm 140 x 100
This poster is in good condition : A- (excellent - small imperfections)
It will be shipped rolled in a cardboard tube with UPS or another express courier
Details
Era
1900-2000
Designer/artist
Leonetto Cappiello
Poster title
"Campari" l'aperitivo
Subject
Alcoholic beverages
Estimated period
1950s
Country of origin
Italy
Condition
A- (fine - tiny imperfections)
Number of objects
1
Height
140 cm
Width
100 cm
Autographed by a famous person
No
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