Seiko - Lord Marvel - No reserve price - 5740-1990 - Men - 1965

Presented for auction by Second Vintage

A beautifully preserved example of Seiko's classic Lord Marvel line, this 1965 timepiece distinguishes itself through an exceptionally clean silver sunburst dial and sharp case geometry. Finding a mid-century dress watch with such well-defined lugs and an immaculate dial presentation offers a compelling opportunity for collectors of early premium Seiko models.

Brand: Seiko
Model: Lord Marvel
Reference Number: 5740-1990
Serial Number: 5403370
Movement: Manual winding, caliber 5740A, 23 jewels
Dial: Silver sunburst with applied faceted indices
Case Size: 36mm (excluding the crown)
Case Material: Stainless Steel
Production Year: 1965
Condition: Excellent vintage condition. Timegrapher: +2+3s/day, performing remarkably well.

Dial and Hands
The exceptionally clean and well-preserved silver dial features a striking sunburst finish that catches the light beautifully. Applied faceted indices and a crisp applied Suwa symbol provide excellent depth, complemented by sharp black printed text indicating the 23 jewels and Diashock protection. The dial shows no visible staining or significant patina, maintaining a highly refined appearance. Time is indicated by classic polished dauphine hands, which remain sharp and clean with only minimal oxidation visible on their surfaces.

Case and Crystal
The polished stainless steel case retains sharp lug geometry and well-defined transitions, presenting as a well-preserved vintage case with honest wear. Light surface scratches consistent with age are present, but the overall architecture of the 36mm profile remains firmly intact. An unsigned knurled crown sits at the three o'clock position. The watch is fitted with a domed acrylic crystal that remains clear, showing no significant scratches or crazing.

Movement
Inside the case beats the manual winding caliber 5740A, a 23-jewel movement clearly engraved with the Seiko signature and movement serial number 523014. The movement presents cleanly, with no visible corrosion or significant scratches across the plates or bridges. The recorded timegrapher result is +2+3s/day. Exhibiting remarkable accuracy and consistency, performing brilliantly for a vintage timepiece.

Strap
The watch is paired with a black leather strap featuring white contrast stitching, complementing the vintage dress aesthetic of the dial and case.

Condition
Excellent vintage condition. The dial is remarkably preserved, free from notable staining, while the polished dauphine hands show only minimal oxidation. The stainless steel case retains its sharp lines, exhibiting only light, honest surface scratches expected from a watch of this era. The domed acrylic crystal is clear and free of significant marks. Supported by the timegrapher data, the manual wind movement is currently performing remarkably well.

Dimensions
The case measures 36mm in diameter (excluding the crown).

Remarks
This Lord Marvel stands out due to its pristine dial preservation and sharp, well-defined case lines. The combination of the classic dauphine hands, sunburst finish, and robust manual-wind caliber makes this a highly attractive example of Seiko's mid-century premium watchmaking.

History
Introduced during a golden era of Japanese horology, the Seiko Lord Marvel was positioned as a high-end offering, sitting just below the prestigious Grand Seiko line. This specific example is powered by the caliber 5740A, a low-beat movement operating at 18,000 beats per hour that serves as a slightly detuned version of the revered caliber 3180 found in the very first Grand Seiko. Equipped with 23 jewels and Seiko's proprietary Diashock shock protection system, the 5740A is celebrated by collectors for its robust architecture and historical significance within the brand's lineage of precision manual-wind calibers.

Payment and Shipping
Payment must be completed within 1–3 days after purchase.
Your watch will be professionally and securely packaged, then shipped with tracking and insurance for your peace of mind.
We use fast express shipping, with typical delivery within 1–4 business days, depending on the destination.
Please note that vintage watches may show minor signs of wear, aging, or imperfections, which are considered normal for watches of this age.
We kindly ask you to review all photos carefully before bidding. We photograph each watch from multiple angles to provide the most accurate representation possible, and the photos form an important part of the description.
The timegrapher assessment if provided is seen as an indication of the movement’s condition under fully wound testing conditions. As with all vintage watches, results may vary in daily use.
If you have any concerns regarding functionality or defects after delivery, please contact us within 3 days of receiving the watch so we can assist you.
As with all used watches, water resistance is not guaranteed.
If you have any questions, feel free to contact us after the auction ends.

/ Second Vintage

SKU: SEI-LMX-0011