Facon Marrec - IMP. FORT LYON - J'ai mais MOI, une gaine Scandale - 1950s

Jean Facon-Marrec – "Scandale" Lingerie – Original French Advertisement Poster – approx. 1950

Description

An iconic and highly expressive post-war French advertising poster for the legendary corsetry and lingerie brand Scandale.
This powerful design features a stylized pin-up with raised arms, captured in a minimalist yet dynamic style. The poster is a textbook example of French Mid-Century commercial art, with the intensely red background perfectly contrasting with the thick, hand-painted black brushstrokes.
The legendary and bold slogan "mais MOI, j'ai une gaine Scandale" ("...but I wear a Scandale corset") emphasizes French haute couture glamour and the self-confidence of the early 1950s.
• Artist: Jean Facon-Marrec (1903–1994), signed in the upper right of the plate. Facon-Marrec was a key figure in postwar French poster art and designed for decades provocative campaigns for major brands.
• Printer: Imp. Fort, Lyon (printer’s credit lower left / lower right in the margin).
• Period: Circa 1949–1955.
• Technique: Lithographic print / High-quality color print on paper.
• Provenance: France.