Anonymous - Max Factor - Rossetto fluido di Max Factor - 1950s
05
days
18
hours
18
minutes
57
seconds
Current bid
€ 1
No reserve price
Expert
Selected by Juan Antonio Rodríguez
Eight years experience valuing posters, previously valuer at Balclis, Barcelona.
Estimate € 150 - € 200
 | €1 |
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Description from the seller
Extremely rare 1958 Max Factor Hollywood counter display for the Lipstick Fluid (Rossetto Fluido), the first lipstick created especially for Color TV.
Spectacular graphics with a large image of a blonde woman and the text: "the discovery of TV colors today reveals new tones highly faithful to natural in Max Factor's fluid lipstick - Applies more quickly - Goes on naturally".
This display advertised the famous lipstick with the gold ball (see detail in photo).
Era: 1958, with the original 20 lire revenue stamp printed in 1958; stamp: printed in Holland.
Condition: very good, colors still bright, slight edge wear consistent with age, see detailed photos.
Dimensions: 40 x 42 cm.
Rarity: almost unobtainable, tied to the history of color TV.
Provenance: old perfume warehouse Trani.
description (EN):
extremely rare 1958 Max Factor Hollywood counter display for "Rossetto Fluido" - The first lipstick created for Color TV. Headline: "The Discovery of TV Colors Reveals New Natural Faithful Tones". Featuring the famous gold-ball lipstick.
Period: 1958 with original 20 Lire revenue stamp
Condition: Very good, vivid colors
Size: 40 x 42 cm
A piece of TV and make-up history!
Extremely rare 1958 Max Factor Hollywood counter display for the Lipstick Fluid (Rossetto Fluido), the first lipstick created especially for Color TV.
Spectacular graphics with a large image of a blonde woman and the text: "the discovery of TV colors today reveals new tones highly faithful to natural in Max Factor's fluid lipstick - Applies more quickly - Goes on naturally".
This display advertised the famous lipstick with the gold ball (see detail in photo).
Era: 1958, with the original 20 lire revenue stamp printed in 1958; stamp: printed in Holland.
Condition: very good, colors still bright, slight edge wear consistent with age, see detailed photos.
Dimensions: 40 x 42 cm.
Rarity: almost unobtainable, tied to the history of color TV.
Provenance: old perfume warehouse Trani.
description (EN):
extremely rare 1958 Max Factor Hollywood counter display for "Rossetto Fluido" - The first lipstick created for Color TV. Headline: "The Discovery of TV Colors Reveals New Natural Faithful Tones". Featuring the famous gold-ball lipstick.
Period: 1958 with original 20 Lire revenue stamp
Condition: Very good, vivid colors
Size: 40 x 42 cm
A piece of TV and make-up history!
Details
Era
1900-2000
Designer/artist
Anonymous
Manufacturer/brand
Max Factor
Specific region of origin
Italia
Poster title
Rossetto fluido di Max Factor
Subject
Cosmetics, Advertising, Fashion, North America
Estimated period
1950s
Country of origin
United States
Condition
B+ (good - small imperfections)
Number of objects
1
Height
42 cm
Width
40 cm
Autographed by a famous person
No
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