Anonymous - Lotto 2 Cartelli Espositori Originali YARDLEY 1950s - Lotus Cologne + Lipsticks & Complexion Powders - 1950s

04
days
03
hours
10
minutes
55
seconds
Current bid
€ 1
No reserve price
Juan Antonio Rodríguez
Expert
Selected by Juan Antonio Rodríguez

Eight years experience valuing posters, previously valuer at Balclis, Barcelona.

Estimate  € 150 - € 200
IT
€1

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Description from the seller

Lot of 2 rare original Yardley London advertising displays, from the 1950s, coming from a historic perfumery.
Both authentic originals, not reprints
1) YARDLEY LOTUS - A richly perfumed cologne
Splendid sign on rigid cardboard with a metal trim, artistic illustration with a large pink lotus flower and a yellow bottle.
Artist's signature at the bottom "ett."
Text: "Lotus Yardley - A richly perfumed cologne"
Dimensions: 25 x 34 cm
Front: colors still beautiful, with the original glossy varnish. Edges with superficial rust due to metal oxidation, typical of the age and proof of authenticity, as in the detail photo.
Back: bare cardboard with original hanging cord and reinforcement tab
2) YARDLEY Lipsticks - Rouge ... and Complexion Powders - SHADE CARD
Very rare shade card / counter display.
Shows 8 lipstick shades (Natural Rose, Pretty Pink, Cherry, Fuchsia, Holly Red, Burgundy, Vivid, Bright Red) and 8 powder shades (Cameo, Pink Pearl, Honey Glow, Pink Champagne, Golden Rachel, Rose Amber, Rose Tan, Tampico).
Illustration with 2 ’50s female profiles applying lipstick and powder.
Text: "YARDLEY - Rouge - Lipsticks ...and Complexion Powders"
On the back: original label adhered "YARDLEY SHADE CARD Ref. No. D3/SGe Made in England"
Same rigid cardboard backing with oxidized metal edging, as in the photo. Signs of age and small stains but complete and original.
Dimensions: 23 x 31 cm
Overall condition: Good vintage condition for its age (70+ years). Wear to the metallic edges with rust, scratches on the glossy surface, as shown in the detailed photos. No holes, no reproductions.
Material: Pressed cardboard + perimeter metal strip.
Provenance: From the stockroom of a historic Italian perfumery from the 1950s-60s.

Lot of 2 rare original Yardley London advertising displays, from the 1950s, coming from a historic perfumery.
Both authentic originals, not reprints
1) YARDLEY LOTUS - A richly perfumed cologne
Splendid sign on rigid cardboard with a metal trim, artistic illustration with a large pink lotus flower and a yellow bottle.
Artist's signature at the bottom "ett."
Text: "Lotus Yardley - A richly perfumed cologne"
Dimensions: 25 x 34 cm
Front: colors still beautiful, with the original glossy varnish. Edges with superficial rust due to metal oxidation, typical of the age and proof of authenticity, as in the detail photo.
Back: bare cardboard with original hanging cord and reinforcement tab
2) YARDLEY Lipsticks - Rouge ... and Complexion Powders - SHADE CARD
Very rare shade card / counter display.
Shows 8 lipstick shades (Natural Rose, Pretty Pink, Cherry, Fuchsia, Holly Red, Burgundy, Vivid, Bright Red) and 8 powder shades (Cameo, Pink Pearl, Honey Glow, Pink Champagne, Golden Rachel, Rose Amber, Rose Tan, Tampico).
Illustration with 2 ’50s female profiles applying lipstick and powder.
Text: "YARDLEY - Rouge - Lipsticks ...and Complexion Powders"
On the back: original label adhered "YARDLEY SHADE CARD Ref. No. D3/SGe Made in England"
Same rigid cardboard backing with oxidized metal edging, as in the photo. Signs of age and small stains but complete and original.
Dimensions: 23 x 31 cm
Overall condition: Good vintage condition for its age (70+ years). Wear to the metallic edges with rust, scratches on the glossy surface, as shown in the detailed photos. No holes, no reproductions.
Material: Pressed cardboard + perimeter metal strip.
Provenance: From the stockroom of a historic Italian perfumery from the 1950s-60s.

Details

Era
1900-2000
Designer/artist
Anonymous
Poster title
Lotto 2 Cartelli Espositori Originali YARDLEY 1950s - Lotus Cologne + Lipsticks & Complexion Powders
Subject
Fashion
Estimated period
1950s
Country of origin
United Kingdom
Condition
A- (fine - tiny imperfections)
Number of objects
2
Height
34 cm
Width
25 cm
Autographed by a famous person
No
ItalyVerified
4
Objects sold
Private

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