Gino Boccasile - "Amaro Felsina Ramazzotti al Seltz" (1936)- Discontinued edition - 1990s

Artist: Gino Boccasile (1901–1952)
Title: Amaro Felsina Ramazzotti al Seltz (1936)
Size: 98.5 × 69 cm
Copyright: 1998 Impronte Edizioni – Printed in Italy
High-definition offset print on high-quality, heavyweight 300 gsm paper.
Discontinued edition. New condition, unframed.
Carefully packed and shipped in a rigid tube by certified express mail.
It is possible to purchase more than one item from the same auction and have them combined in a single shipment.

The Amaro Felsina Ramazzotti al Seltz (1936) poster is one of the most representative works of the golden age of Italian advertising design.
Felsina is the ancient Etruscan name for the city of Bologna. Although the Ramazzotti distillery was based in Milan, its founder, Ausano Ramazzotti, adopted the name Felsina for this flagship product to evoke the long tradition of herbal medicine and the outstanding gastronomic reputation associated with the Bologna region in the 19th century.

Gino Boccasile (1901–1952) was one of the most celebrated Italian poster artists and illustrators of the 20th century, renowned for revolutionising commercial advertising. His distinctive style is characterised by a vibrant use of colour and modern, athletic and sensual female figures. He created iconic campaigns for major Italian brands such as Ramazzotti, Barilla and Martini, helping to define the visual language of Italian advertising.
Unlike many artists who used large signatures and bold block typography, Boccasile often concealed his signature by integrating it into the shadows or reflections of the objects he depicted. In this particular design, his signature is so seamlessly incorporated into the silhouette of the seltzer bottle that it appears almost like a line of light reflected on the bottle itself.

About the edition: Impronte Edizioni was a renowned Italian publishing and printing company founded in Cesena in 1991 by entrepreneur Loriano Delogu.
The company specialised internationally in art reproductions, particularly collectible prints, posters and advertising graphics. It produced editions faithfully reproducing important vintage Italian advertising posters (manifesti vintage), liquor advertising posters and artistic covers from the 20th century.
These reproductions were produced using high-definition offset printing on heavyweight, high-quality paper in order to preserve the vivid colours and visual impact of Gino Boccasile's original 1936 design. This particular edition was produced and distributed mainly during the 1990s.
As the publishing company has since ceased operations, prints from its editions have become discontinued and increasingly sought-after by collectors of vintage advertising and Italian graphic design.