Mauro Magenta - Il Pugno Nell'Occhio - 1970s

A magnificent vintage poster, a 1970s reissue reproducing the famous cover of the December 1924 issue of the historic magazine "Il Pugno nell'Occhio" (Educational Magazine of Commercial Advertising), printed in Milan with the prestigious consultancy of the "MAGA" agency.
The artwork is signed by the legendary Italian illustrator and poster artist Mauro Magenta (M.), an undisputed master at combining irony with geometric dynamism. The illustration features a whimsical little red devil taming a spirited white horse against a rich, dark background, complemented by the era's futuristic lettering: a piece of the history of graphic design and commercial communication.