BWC - Automatic Date - No reserve price - Men - 1970-1979

BWC Swiss Vintage Automatic 25 – Stainless Steel Cushion Case – Deep Blue Dial – 25-Jewel Automatic Movement

A distinctive vintage BWC Swiss wristwatch, featuring a substantial stainless steel cushion-shaped case and an elegant deep blue dial. With its bold geometric design, applied silver-tone hour markers and characteristic 1970s proportions, this timepiece captures the unmistakable aesthetic of vintage Swiss mechanical watchmaking.
The attractive blue dial features a subtle sunburst effect, raised rectangular hour markers and distinctive silver-tone hands, including a striking arrow-shaped hour hand. A discreet date window positioned at 6 o’clock adds practical functionality while preserving the symmetrical appearance of the dial.

Powered by a Swiss automatic movement marked "Automatic 25", this BWC combines traditional mechanical craftsmanship with the expressive styling of the 1970s. The generous 37 × 37 mm cushion case and dark blue genuine leather strap create a refined yet distinctive vintage appearance.

Technical Details
Brand: BWC Swiss
Model: Automatic 25
Gender: Men's watch
Movement: Swiss mechanical automatic
Movement marking: Automatic 25
Jewels: 25, as indicated by the dial marking
Case material: Stainless steel
Case shape: Cushion / square with rounded corners
Case dimensions: 37 × 37 mm
Caseback: Stainless steel, screw-down
Caseback markings: Swiss Made, Automatic, Incabloc, Stainless Steel
Glass: Acrylic crystal
Dial: Deep blue with subtle sunburst finish
Hour markers: Applied silver-tone rectangular indexes
Hands: Silver tone, distinctive arrow-shaped hour hand
Functions: Hours, minutes, central seconds, date
Date display: At 6 o’clock
Strap: Dark blue genuine leather
Strap length: Approx. 20–21 cm
Water resistance: Not tested for water
Condition Grade: B
Box: Delivered with generic presentation box

Condition Report
This vintage BWC Swiss Automatic 25 is in Grade B condition, showing signs of age and normal use. The stainless steel case presents scratches, surface marks and wear. The blue dial is generally well preserved, retaining its attractive colour and applied indexes. The acrylic crystal shows signs of use, while the dark blue leather strap presents light wear and natural ageing.

Please study all photographs carefully, as they form an integral part of the description and illustrate the actual condition of the watch.

Story & Heritage
BWC, short for Buttes Watch Co., is a historic Swiss watchmaking name whose origins date back to 1924. The company became known for producing reliable mechanical wristwatches that combined traditional Swiss craftsmanship with accessible elegance and practical design.
During the 1960s and 1970s, Swiss manufacturers increasingly embraced bold case shapes, colourful dials and automatic movements. Cushion-shaped watches became particularly fashionable, reflecting the period's fascination with modern geometry and expressive design.

This BWC Swiss Automatic 25 represents that distinctive era, combining a substantial stainless steel cushion case with a sophisticated blue dial and a traditional automatic movement. The applied indexes, unusual arrow-shaped hour hand and symmetrical date display give the watch a strong visual identity.
With its characteristic 1970s styling, mechanical movement and attractive blue dial, this BWC Swiss is a charming collectible for enthusiasts of vintage Swiss watches and distinctive retro design.
Internal Reference Number – ITM 1064