Mario Pozzati (Miz) - Il Pugno nell' Occhio Milano - 1970s

Il Pugno nell'Occhio – Vintage 1970s Reissue Advertising Poster

Up for auction is a fascinating advertising poster reproducing the celebrated and groundbreaking cover of the second issue (February 1925) of the historic monthly magazine "Il Pugno nell'Occhio," originally printed by the esteemed MAGA advertising consultancy in Milan.
The work bears the graphic signature "Miz," the celebrated pseudonym of Italian painter, illustrator, and poster artist Mario Pozzati, brother of fellow artist Severo Pozzati (Sepo).
The avant-garde design perfectly captures the essence of Art Deco and Italian Futurism as applied to early 20th-century marketing. The work is dominated by the powerful graphic ray emanating from the geometric title, clashing with the celebrated, grotesque profile of the red-masked character (the magazine's iconic symbol), distinguished by its bandaged eye and horned headgear.