Lucien Buttin - La Petrolina Longega - 1970s

Add a touch of Liberty elegance and a piece of graphic design history to your collection with this splendid 1970s vintage reissue.
Up for auction is the iconic advertising poster for “La Petrolina Longega,” the celebrated hair lotion produced by the historic Ditta Antonio Longega of Venice.
The original artwork was created in 1920 by the renowned illustrator and poster artist L. Buttin (Lucien Buttin), and printed at the time by the famous Arti Grafiche Navarra of Milan. Today, it is one of the most fascinating and sought-after subjects in early 20th-century Italian poster art.
This is a masterpiece of early 20th-century advertising design, strongly influenced by the Art Nouveau (Liberty) style. The image is dominated by the magnetic face of a woman, framed by a majestic, flowing mane in shades of red and gold that stands out against a deep black background, creating a striking visual contrast.