Mario Borgoni - Richter & C. Napoli - PRESTITO NAZIONALE - 1910s

Rare and iconic original war propaganda poster dating from the First World War, designed by the celebrated Italian illustrator and poster artist Mario Borgoni and printed by the Richter & C. lithographic works in Naples.

The image depicts a proud Italian soldier draped in the Tricolour, with the Star of Italy on his helmet, in a dramatic, epic and dynamic composition intended to encourage subscriptions to government bonds to support the war effort.

Item specifications
* Artist / Designer: Mario Borgoni (1869–1936)

* Title / Item: Advertising / propaganda poster for the National Loan (5% Net Consolidated Annuity)

* Period / Year: First World War (ca. 1917–1918)

* Printer: Richter & C., Naples

* Printing technique: Original color lithograph on period paper

* Dimensions: 100 x 70 cm

* Signature: Plate-signed at bottom left “M. BORGONI” with “MB” monogram

* Condition: Good / B (with visible imperfections)

Condition and conservation details:

* Folds: Original and storage folds are present (central cross folds), typical of vintage posters.

* Margins and edges: Small tears, splits, and cracks along the central folds and at the edges of the sheet (visible in detail in the photos).

* Backing: Not linen-backed (original, unmounted).

* General notes: Colors are bright and well preserved. The poster would be an excellent candidate for conservation restoration and linen backing, or framing under glass.

Please examine the extensive photo gallery carefully to assess the detailed condition before making an offer.

Shipping information
* Packaging: Shipped rolled in a sturdy protective mailing tube

* Tracked shipping