Bulova - Frank Sinatra Collection - New Edition 37 mm - New Edition - Men - 2026

.Bulova Homage & Collaborations Frank Sinatra Men's Watch

Welcome to our GOLD&WATCHES store, an authorized official Bulova retailer. The Bulova Homage & Collaborations Frank Sinatra men's watch embodies the perfect blend of the brand’s historic watchmaking expertise and a contemporary design of exceptional distinction.
This model is ideal for the man looking for an iconic, reliable accessory that is perfect for any occasion.

Bulova and Frank Sinatra shared a long history. The brand and The Voice collaborated on numerous occasions, and he never hid the fact that Bulova watches were his favorites.
It is no coincidence that The Frank Sinatra Show was sponsored by the brand and was known as “Bulova Watch Time.” This artistic partnership was brought to life by the American company in the Bulova Sinatra Collection, launched in 2020 and expanded over the years with numerous models.
Initially inspired in name by some of Sinatra’s immortal hits and in appearance by watches from the 1950s and ’60s often seen on the crooner’s wrist, the watches in the Bulova Sinatra Collection have evolved over time while retaining a mechanical heart that has endured to this day. The latest addition to the collection was created in collaboration with the Frank Sinatra Foundation.
Bulova’s close ties to the great American music of the second half of the last century are also confirmed by the watch dedicated to Tony Bennett. Its relationship with Sinatra, however, is closer and goes back further.
The new watch in the Frank Sinatra Collection recalls, with its balanced, understated lines, a historic 1967 model called the Banker C, and is at least as elegant as the famous Fedora hat The Voice was accustomed to wearing. As with models in previous collections, the inspiration here also comes from music: not so much from a song as from a compilation of tracks released in 2008, ten years after the artist’s death: Nothing But the Best.
The steel case measures 37 mm in diameter and is 10.25 mm thick. It has a tonneau shape, but the dial is round, as it was on the Banker G that inspired this watch. For this piece in the Bulova Sinatra Collection, the Maison has opted for two case finishes, gold-tone or steel, with a matching buckle. Of the two, I find the gold-tone version considerably more interesting; by working carefully with the shape and finishes and creating a balanced overall look, Bulova has avoided a vintage or “grandpa’s watch” effect, giving this piece a contemporary and elegant appearance.
The dial also deserves credit: it received the most significant attention and is, in every respect, the most interesting part of the entire watch. It is white in the steel-tone case version and silver in the gold-tone version. But the significant feature is not so much the color choice as the finishing. Bulova has adopted the so-called crosshair dial style, which was widespread in the 1950s and ’60s, and given it a personal, original interpretation.
The crosshair dial was distinguished primarily by a graphic detail: a central cross dividing it into four sections, like a pie. Here, there is no cross; instead, the sections are defined by alternating guilloché decoration, vertical in one section and horizontal in the adjacent one. This gives the overall design movement, elegance and depth. The latter is enhanced by the Fedora silhouette engraved in bas-relief at 6 o’clock. This symbol of the singer was printed on previous watches in the Bulova Sinatra Collection.
In terms of movement, Bulova has taken into account its calling to create watches with strong visual appeal and reliability, combined with an accessible price. Inside the case is the 8215 caliber, an automatic movement derived from Miyota, part of the Citizen Group, to which Bulova belongs. The movement operates at 3 Hz (21,600 vibrations per hour), has a unidirectional rotor, a date function and approximately 42 hours of power reserve.
Brand-new watch, complete with all original Bulova accessories

Technical Specifications

Movement: Mechanical automatic, 21 jewels
Steel crown with pressure-fit Bulova logo
42-hour power reserve
Silver baton hour markers
Date at 3 o’clock
Case diameter: 37.00 mm
Functions: Time and date
Scratch-resistant mineral sapphire glass.
Screw-down case with visible movement
Black leather strap
Gold-plated steel deployant clasp
Standard men's strap length
Water-resistant: 30 meters

The item shown in the photos is the one that will be shipped.
The watch comes with an official international 2+3-year warranty and an original Bulova box.
Every parcel we ship is insured.
Please read the terms and conditions of sale carefully.
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