Seiko - Lord Marvel - No reserve price - 5740-0010 - Men - 1966

Presented for auction by Second Vintage

This classic 1966 Seiko Lord Marvel stands out through its exceptionally clean silver sunburst dial and crisp applied indices. Housed in a beautifully proportioned polished steel case, it represents a highly attractive and well-preserved dress watch from a respected era of Japanese watchmaking, powered by the reliable manual-winding caliber 5740A.

Brand: Seiko
Model: Lord Marvel
Reference Number: 5740-0010
Serial Number: 6101845
Movement: Manual winding, caliber 5740A, 23 jewels
Dial: Silver sunburst
Case Size: 36mm (excluding the crown)
Case Material: Stainless steel
Production Year: 1966
Condition: Excellent vintage condition. Timegrapher: +40+42s/day, running in operational condition.

Dial and Hands
The silver sunburst dial is exceptionally clean and well-preserved. The applied Seiko logo and hour indices are clean and sharp, providing excellent contrast against the bright finish. All printed text is crisp and fully intact, including the traditional cursive script. There is no significant spotting, staining, or damage visible on the dial surface. The polished dauphine hands match the indices perfectly, showing no visible oxidation or corrosion, and remain entirely sharp.

Case and Crystal
The 36mm stainless steel case features a polished finish and a smooth, integrated bezel. The watch displays honest wear consistent with its age, including moderate scratches and scuffs visible on the case flanks, lugs, and bezel. An unsigned crown with a knurled edge completes the side profile and remains in good condition with no major damage. The caseback shows some wear, but its engravings remain clear. A domed acrylic crystal protects the dial, exhibiting some light surface scratches while remaining generally clear.

Movement
The watch is powered by the manual winding Seiko caliber 5740A, a 23-jewel movement operating at a low-beat frequency of 18,000 vibrations per hour. The plates and bridges are clean with no visible corrosion or significant scratches, while the screws and jewels appear to be in good condition. The timegrapher records a rate of +40+42s/day. Running in operational condition. Maintains the authentic mechanical character of the watch.

Strap
The watch is fitted with a black leather strap featuring white contrast stitching. The strap is in good, lightly used condition, offering a classic and versatile look on the wrist.

Condition
Excellent vintage condition. The dial and hands are exceptionally well-preserved and present beautifully. The stainless steel case and smooth bezel show moderate scratches and scuffs consistent with honest age and use, while the caseback engravings remain legible. The domed acrylic crystal shows only light surface scratches.

Dimensions
The case measures 36mm in diameter (excluding the crown).

Remarks
A classic and well-preserved example of the Seiko Lord Marvel. The exceptionally clean silver sunburst dial, sharp applied indices, and classic dress watch proportions make this a highly wearable and handsome vintage timepiece.

History
Introduced as a premium offering, the Lord Marvel line occupies an important place in Seiko's mid-century catalog. The reference 5740-0010 represents an interesting transitional period for the model's aesthetic, adopting the more modern, capitalized SEIKO logo font while retaining the elegant, traditional cursive script for the Lord Marvel name. Powered by the dependable low-beat caliber 5740A, this reference embodies the clean, functional elegance that defined Japanese watchmaking in the 1960s.

Payment and Shipping
Payment must be completed within 1–3 days after purchase.
Your watch will be professionally and securely packaged, then shipped with tracking and insurance for your peace of mind.
We use fast express shipping, with typical delivery within 1–4 business days, depending on the destination.
Please note that vintage watches may show minor signs of wear, aging, or imperfections, which are considered normal for watches of this age.
We kindly ask you to review all photos carefully before bidding. We photograph each watch from multiple angles to provide the most accurate representation possible, and the photos form an important part of the description.
The timegrapher assessment if provided is seen as an indication of the movement’s condition under fully wound testing conditions. As with all vintage watches, results may vary in daily use.
If you have any concerns regarding functionality or defects after delivery, please contact us within 3 days of receiving the watch so we can assist you.
As with all used watches, water resistance is not guaranteed.
If you have any questions, feel free to contact us after the auction ends.

/ Second Vintage

SKU: SEI-LXX-0091