Armando Testa - Alvit - Armando Testa Alvit anni 70 - 1970s

Original vintage advertising poster created for the Italian clothing brand Alvit, signed by the famous Turin agency Armando Testa. On the right side, along the white mid-height edge, is the vertical signature "ARMANDO TESTA TORINO".

Brand. Alvit was a historic chain of clothing stores ("the 30 stores of family fashion") active mainly in Northern Italy. The bottom band lists the cities where the outlets were present: Turin, Genoa, Asti, Acqui Terme, Bergamo, Parma, Sanremo and Biella.

The illustration. The central subject is an original graphic composition typical of Armando Testa's conceptual and minimalist style (probably dating from the 1960s or 1970s). A brown herringbone fabric jacket with three buttons is drawn vertically as if it were a skyscraper or a box, topped by a shirt collar or tie with green stripes.

The composition. On the sides of the central figure are depicted other elements that simultaneously evoke jacket sleeves with buttons and stylized buildings in shades of azure and blue, creating a visual play between clothing and urban architecture.

The slogan. At the top the text "largo agli sconti Alvit" appears, with the green dot on the "i" echoing the color of the collar illustrated in the center.