Mario Schifano (1934-1998) - Propaganda - particolare

Textured monotype (multiple original) with smalti on Kraft paper, 60 x 80 cm.
Copy for the addressee.
Signature and dry stamp by Schifano on the lower margin at the front.
Sheet in excellent original condition, never displayed.
Original edition/print from the homonymous work created by Schifano in 1967-69, using enamels on tracing paper applied to canvas.

In Mario Schifano's extensive body of work, the study of advertising logos such as Coca Cola and Esso played a significant role, becoming true icons of the artist's Pop production. The work draws inspiration from Pop aesthetics through the use of sign elements typical of consumer society and their serial repetition. The subject, specifically the logo of a famous soft drink, is reproduced in a serial and stereotypical manner but is 'stained' by Schifano's painterliness, which, through color, imparts emotional tension to the depicted object.