Apple Rare “Wheels for the Mind” Magazines (1985 & 1987) - Computer - With replacement box

Rare Apple “Wheels for the Mind” Magazines (1985 & 1987) – Iconic Picasso-Style Artwork – Early Apple University Consortium Publications.

Offered here is a remarkable pair of original Apple “Wheels for the Mind” magazines—one from Fall 1985 (Vol. 1, No. 1) and one from August 1987 (Issue No. 2). These publications are exceptionally rare survivors from Apple’s educational outreach era and were produced under the Apple University Consortium, a program designed to bring Apple technology into universities while fostering research, creativity, and innovation.

// About “Wheels for the Mind”
“Wheels for the Mind” was Apple’s influential educational campaign during the 1980s. It was built around the philosophy that computers—specifically the Macintosh—served as “wheels for the mind,” much like bicycles amplify physical ability. The slogan expressed the idea that the Mac empowered human creativity and amplified intellectual potential.

The magazines distributed under this banner showcased Apple-related research, university projects, case studies, and creative work emerging from the academic world. They were never mass-market publications and were circulated mainly within universities, making original copies highly collectible today.

// About These Two Issues

>> Wheels for the Mind – Fall 1985
This early issue marks the beginning of the publication series. The cover features a line-art cyclist sketched in a dynamic, minimalist style, echoing the famous Picasso-inspired aesthetic Apple often used in the mid-1980s. This artwork became an unofficial visual signature of Apple’s education-focused materials during that era.

>> Wheels for the Mind Europe – August 1987 (Issue No. 2)
Published in cooperation with Lund University, this European edition builds on the original series and highlights Apple’s expanding presence in international academia. The vibrant cover with the classic rainbow Apple logo and the same artistic style makes it instantly recognizable to collectors of vintage Apple memorabilia.

// Why These Items Are Special
– Original 1980s Apple educational publications
– Highly collectible and rarely seen on the market
– Features Apple’s signature Picasso-style line art
– Includes both an early 1985 issue and a European 1987 issue
– Perfect for collectors of vintage Apple, Macintosh history, or design ephemera

These magazines offer a fascinating window into Apple’s early vision of technology as a creative partner—and into the company’s rich visual culture of the 1980s.

A beautiful set for any serious Apple collector.

// PACKAGING & SHIPPING
The Newton bundle is packaged securely and carefully for safe shipment.
Moreover, this bundle is shipped INSURED because of its precious value. Because of the precious content extra attention is paid to the CUSTOM packaging. This extra cost is included in the shipping price.

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