Andy Warhol - Marilyn Diptych / 1962 - década de 2000

Original Poster for Andy Warhol: Marilyn Diptych / 1962

Andy Warhol wanted to be famous. In fact, one could say that no one studied the concept of fame as much as he did. As a creator, consumer, and critic of fame, this artist packaged and sold the Andy Warhol brand as just another product of consumer society. And he did it so well that the fifteen minutes of fame to which everyone is entitled lasted him for decades.

Warhol was the son of Slovak immigrants who settled in Pittsburgh. His mother was a very important figure, as she pampered and overprotected her son to the point that she lived with him his entire life. Warhol, being something of an oddball, decided to move to New York and devote himself to art, specifically commercial illustration, which earned him a good living.

Institutional Abstract Expressionism dominated the art scene, and Warhol wanted to find a completely different style. Drawing on his experience in advertising, he began depicting mass-market consumer products like Coca-Cola bottles, Campbell’s soup cans… and eventually, people who were products in themselves, such as Marilyn, Mao, or Elvis.

The reaction from the art world was seismic. Suddenly, Abstract Expressionism ceased to exist. Now Pop was the new trend, with its freshness, humor, and superficiality. Warhol became a star. He was known in every home in America. It must be said that to achieve this, he hired publicists to ensure his name appeared constantly in the press.

Meanwhile, he refined his look. He was going bald, so he started wearing his famous wigs. He surrounded himself with New York’s eccentric characters and rented a warehouse (The Factory) that served as his studio and was bustling 24 hours a day with amphetamine addicts, transsexuals, and rock bands led by Warhol himself (The Velvet Underground).

Throughout his career, the artist explored drawing, painting, screen printing, sculpture, music, film, television, fashion, performance art, theater, photography, and even digital art.

Warhol was, therefore, a Renaissance man in a culturally saturated era. A visionary who sensed what the world would eventually become: a series of disposable fads, subcultures turning into cultures, tabloid journalism replacing news, and reality shows replacing life itself.

@ TM 2025 The Andy Warhol Foundation for the Visual Arts, Inc and Trademark licensed by Campbell Soup Company.
Published by King & McGaw.

Dimensions: 30 x 40 cm.

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Collector's item.

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