For Auction: Swatch Pop "Sveglia" (PUK100) – 1996 Atlanta Olympic Games Special Edition – Tabletop display clock This collectible Swatch Pop Sveglia "Sveglia" model PUK100 is a standout Olympic special edition originally released in 1996 to commemorate Swatch serving as Official Timekeeper and Partner of the Centennial Olympic Games in Atlanta. With its unique alarm clock functionality featuring a melody by Paulo Mendonça, this innovative Pop Swatch combines the brand's playful design philosophy with practical timekeeping. The watch features a striking two-tone white and wine red dial with gold applications and pink outlined hour numerals, housed in a plastic case with steel plating and supported by a steel base for tabletop display. Unlike traditional wristwatches, this Pop Sveglia is designed to be displayed on a surface using its metal stand. The set comes in its original Olympic special edition packaging clearly marked as "Official Timekeeper and Partner of the 1996 Olympic Games" with the Atlanta Centennial Olympic logo. The watch itself is in excellent, unworn condition and has been preserved in its original sealed packaging since 1996. Key Features: - Model: Pop Sveglia "Sveglia" PUK100 - Year: 1996 - Theme: Atlanta Centennial Olympic Games special edition, Official Timekeeper - Design: Two-tone white and wine red dial with gold applications, pink outlined numerals, plastic case with steel plating, steel base - Movement: Swiss quartz with alarm clock function - Special Features: Musicall alarm with melody composed by Paulo Mendonça - Function: Tabletop display clock with alarm (not designed as wristwatch) - Special Packaging: Includes original 1996 Olympic special edition packaging with Official Timekeeper designation and Atlanta Olympics logo - Condition: Watch is in excellent/unworn condition, never used, still in original sealed packaging with protective factory sticker Collector's Note: This watch is offered as a collectible piece of Olympic and Swatch Pop history. It comes untested so as to not risk damaging it, without battery installed. Buyers seeking to use vintage Swatch timepieces do so at their own risk, as plastic components are known to naturally degrade over time. Please check images carefully for condition and wear. A unique piece of Swatch innovation and Olympic heritage—bid now to add this rare alarm clock timepiece to your collection!