Lot: “White Horse Scotch Whisky” Perpetual Advertising Calendar, ca. 1958 Rare perpetual advertising calendar produced circa 1958 for White Horse Scotch Whisky. Manufactured by Hancock, Corfield & Waller Ltd., Mitcham (London), renowned suppliers of promotional materials for British pubs and distilleries during the mid-20th century. Example in exceptional condition, unused, with complete preservation and fully functional movable elements. Constructed primarily of metal, retaining its original finish and graphics in outstanding condition. An extraordinarily uncommon piece, with no recorded appearances in recent auctions or within the specialized beverage-memorabilia market, further underscoring its notable rarity. Key Details Approximate date: ca. 1958 Manufacturer: Hancock, Corfield & Waller Ltd. Material: Metal Condition: New, unused; fully operational mechanism Rarity: Not documented in contemporary auctions An item of significant interest for collectors of historic advertising, whisky memorabilia, and mid-century British commercial design. The calendar is sent in its original box. As you can see, the cardboard is a little damaged, but it is sent like this simply to show that it is original and vintage.