"Shokei Koyu" - Red memories of the Showa era that deliver fragrance and memories This enamel sign is an advertisement made in the Showa era to promote "Shokei Koyu," a product that once delivered fragrance and moisture to Japanese homes. The bold white letters on a vivid vermilion background attracted the eyes of passersby, making them aware of the product's presence every time they passed by the store. Especially in the 1940s and 50s, when sign culture flourished, such signs were often seen not only in urban areas but also in pharmacies and daily necessities stores in rural areas. "Koyu" is similar to what we would call hair styling products or scented oils today, and at the time it was used as a type of pomade for styling hair and as cosmetic koyu. In Showa era homes, small bottles of koyu lined up on the dressing table were an everyday sight, and they were a small luxury in life and a symbol of grooming. Although there are few surviving documents detailing the product "Shokei Fragrance Oil," the sound of "Shokei" in the name suggests a brand image that values ​​tradition and formality. It is possible that the company was a long-established local manufacturer founded at the end of the Meiji period to the Taisho period. This sign is a vintage art piece that conveys the lifestyle and aesthetic sense of the Showa period to the present day. The dynamism of the letters, the boldness of the colors, and the design that combines practicality and artistic quality give it a unique appeal that is not found in modern products. It is perfect not only as a part of a store display or collection, but also for creating a Showa retro space or industrial interior. It is a piece that seems to capture the scent of the era. [Size] 45x8.5cm [Condition] Good vintage condition. Although it shows signs of use, the letters and designs remain clearly visible. Please check the photos. Any taxes related to international shipping must be borne by the purchaser. Occasionally, customs or the delivery company in your country may contact you for customs clearance via phone or email. Kindly ensure you are available to respond. Failure to do so may result in the parcel being returned to me, incurring additional shipping fees for reshipment. Your cooperation is greatly appreciated. I will pack the item securely, but there may be cases where the item is repackaged at customs or damaged upon arrival due to a mistake by the shipping company. If this happens, please contact me immediately. Please promptly send me a photo of the item when it arrives and a photo of the damage to the item. We will provide refunds depending on the situation.