Michael Joseph (1941-) - Fernet Branca Group Scene Out-take






Has over ten years of experience in art, specialising in post-war photography and contemporary art.
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Description from the seller
Fernet Branca Banquet – A Fabulous Feast of Seventies Excess!
Michael Joseph | London, 1970 | C-Type Colour Print | Hand-Signed | Limited to Three Prints in This Size
Decadence, Daring & Delicious Disorder!
A riotous Renaissance-style banquet, a dazzling cast of eccentric characters and a generous helping of Seventies scandal!
Photographed in London in 1970, Fernet Branca Banquet is Michael Joseph at his most flamboyant – part aristocratic feast, part psychedelic cabaret and entirely unforgettable!
Look closely and discover aristocrats rubbing shoulders with showgirls, fabulous feathered headdresses, sumptuous silverware, extravagant platters and a multitude of mischievous encounters.
Yet behind the apparent pandemonium lies meticulous planning and masterful composition. Michael's extraordinary ability to orchestrate enormous ensembles became so distinctive that such elaborate productions were sometimes known within the advertising industry as “a Michael Joseph”!
The Scandalous Story Behind the Banquet!
Commissioned for the Italian digestif Fernet Branca, this spectacular production was apparently achieved on a remarkably modest budget.
According to Michael, many of the models were rewarded largely with alcohol – plus a princely £5 each for their taxis home!
But there was a rather delicious complication...
As Michael tells the story, the client's uncle was apparently the Pope! With its nudity, suggestive encounters and decidedly irreverent atmosphere, the photograph was considered far too scandalous for publication.
The advertisement was shelved – but fortunately, the photograph survived!
Whether outrageous advertising or audacious artwork, it remains a wonderfully mischievous reminder of London's uninhibited creative spirit.
A Rare, Hand-Signed Collector's Print
Michael Joseph (born 1941), celebrated for his imaginative advertising photography and legendary 1968 Rolling Stones Beggars Banquet photographs, was a master of theatrical storytelling.
This striking C-Type colour print, produced from his original transparency, captures that unmistakable talent for transforming magnificent mayhem into photographic magic.
Only three prints were produced in this particular size, each personally signed by Michael Joseph.
Artwork Details
Photographer: Michael Joseph (b. 1941)
Title: Fernet Branca Banquet
Date: London, 1970
Medium: C-Type colour photographic print from the original transparency
Print run: Three copies in this size
Signature: Hand-signed by Michael Joseph
Overall paper dimensions: 50 × 40 cm (landscape), including black border
Presentation: Unframed
Provenance: Michael Joseph photographic archive
Condition – Please Read Before Bidding
This print has a diagonal crease, most clearly visible in the photographs of the reverse.
The crease does not appear to have significantly affected the photographic surface when viewed from the front. Professional flattening by an experienced photographic conservator may improve its appearance, although this cannot be guaranteed.
We prefer to be entirely frank about such imperfections. Please examine all photographs carefully and bid only if you are comfortable with the condition described.
An AI-generated staging image illustrates how the artwork might look framed in a luxurious office. This is for inspiration only, may not accurately represent scale, and the frame is not included. Please refer to the actual dimensions above.
The photograph will be dispatched from France via Colissimo, carefully protected in a rigid cardboard tube.
A Banquet of Brilliant British Eccentricity!
Provocative, playful and positively bursting with personality, Fernet Branca Banquet captures Michael Joseph at his theatrical best – a maestro of magnificent mayhem, turning a single photograph into an unforgettable party.
A rare, hand-signed piece of Seventies advertising history, with a wonderfully scandalous story to tell!
Happy bidding – and let the banquet begin!
#MichaelJoseph #FernetBranca #VintagePhotography #1970sPhotography #SignedPhotography #CTypePrint #AdvertisingPhotography #BeggarsBanquet #RollingStones #BritishPhotography #SeventiesStyle #FineArtPhotography #PhotographyCollectors #Catawiki
Seller's Story
Fernet Branca Banquet – A Fabulous Feast of Seventies Excess!
Michael Joseph | London, 1970 | C-Type Colour Print | Hand-Signed | Limited to Three Prints in This Size
Decadence, Daring & Delicious Disorder!
A riotous Renaissance-style banquet, a dazzling cast of eccentric characters and a generous helping of Seventies scandal!
Photographed in London in 1970, Fernet Branca Banquet is Michael Joseph at his most flamboyant – part aristocratic feast, part psychedelic cabaret and entirely unforgettable!
Look closely and discover aristocrats rubbing shoulders with showgirls, fabulous feathered headdresses, sumptuous silverware, extravagant platters and a multitude of mischievous encounters.
Yet behind the apparent pandemonium lies meticulous planning and masterful composition. Michael's extraordinary ability to orchestrate enormous ensembles became so distinctive that such elaborate productions were sometimes known within the advertising industry as “a Michael Joseph”!
The Scandalous Story Behind the Banquet!
Commissioned for the Italian digestif Fernet Branca, this spectacular production was apparently achieved on a remarkably modest budget.
According to Michael, many of the models were rewarded largely with alcohol – plus a princely £5 each for their taxis home!
But there was a rather delicious complication...
As Michael tells the story, the client's uncle was apparently the Pope! With its nudity, suggestive encounters and decidedly irreverent atmosphere, the photograph was considered far too scandalous for publication.
The advertisement was shelved – but fortunately, the photograph survived!
Whether outrageous advertising or audacious artwork, it remains a wonderfully mischievous reminder of London's uninhibited creative spirit.
A Rare, Hand-Signed Collector's Print
Michael Joseph (born 1941), celebrated for his imaginative advertising photography and legendary 1968 Rolling Stones Beggars Banquet photographs, was a master of theatrical storytelling.
This striking C-Type colour print, produced from his original transparency, captures that unmistakable talent for transforming magnificent mayhem into photographic magic.
Only three prints were produced in this particular size, each personally signed by Michael Joseph.
Artwork Details
Photographer: Michael Joseph (b. 1941)
Title: Fernet Branca Banquet
Date: London, 1970
Medium: C-Type colour photographic print from the original transparency
Print run: Three copies in this size
Signature: Hand-signed by Michael Joseph
Overall paper dimensions: 50 × 40 cm (landscape), including black border
Presentation: Unframed
Provenance: Michael Joseph photographic archive
Condition – Please Read Before Bidding
This print has a diagonal crease, most clearly visible in the photographs of the reverse.
The crease does not appear to have significantly affected the photographic surface when viewed from the front. Professional flattening by an experienced photographic conservator may improve its appearance, although this cannot be guaranteed.
We prefer to be entirely frank about such imperfections. Please examine all photographs carefully and bid only if you are comfortable with the condition described.
An AI-generated staging image illustrates how the artwork might look framed in a luxurious office. This is for inspiration only, may not accurately represent scale, and the frame is not included. Please refer to the actual dimensions above.
The photograph will be dispatched from France via Colissimo, carefully protected in a rigid cardboard tube.
A Banquet of Brilliant British Eccentricity!
Provocative, playful and positively bursting with personality, Fernet Branca Banquet captures Michael Joseph at his theatrical best – a maestro of magnificent mayhem, turning a single photograph into an unforgettable party.
A rare, hand-signed piece of Seventies advertising history, with a wonderfully scandalous story to tell!
Happy bidding – and let the banquet begin!
#MichaelJoseph #FernetBranca #VintagePhotography #1970sPhotography #SignedPhotography #CTypePrint #AdvertisingPhotography #BeggarsBanquet #RollingStones #BritishPhotography #SeventiesStyle #FineArtPhotography #PhotographyCollectors #Catawiki
