Michael Joseph (1941-) - Courage, portrait of a british beer drinker






Has over ten years of experience in art, specialising in post-war photography and contemporary art.
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Michael Joseph’s hand-signed 1967 gelatin-silver print, “Courage, portrait of a british beer drinker”, is a vintage print from the 1960s.
Description from the seller
Michael Joseph – “Maria Makino for Courage – My First Beer Poster” – London, 1960s
Original Vintage Silver Gelatin Darkroom Print | Signed & Inscribed | Mounted 50 × 40 cm | British Advertising Photography
Feathers, Foam & a Fabulous First Beer!
A magnificent mixture of mischief, millinery and unmistakably British humour!
Created for Courage beer in 1960s London, this wonderfully eccentric photograph by celebrated British photographer Michael Joseph (born 1941) features the unforgettable Maria Makino.
Dressed in an extravagant feather boa, elaborate floral hat, pearls and pince-nez spectacles, Maria raises an enormous glass of John Courage beer towards the camera.
Her expression is priceless - somewhere between suspicion, satisfaction and splendidly stubborn determination!
Is she celebrating her first pint, or wondering what on earth the photographer is up to?
Whatever the story, Maria steals the show!
Courage, Character & Comic Genius
Michael Joseph had an extraordinary gift for transforming advertising commissions into miniature theatrical masterpieces.
Here, the oversized beer glass, expressive face, shimmering jewellery and explosion of pale feathers combine to create a portrait bursting with personality and perfectly timed humour.
An irresistible example of the imagination and eccentricity that characterised Britain's golden age of advertising.
Best known for his legendary 1968 Beggars Banquet photographs of The Rolling Stones, Joseph brought the same theatrical flair, humanity and humour to his commercial work.
An Authentic 1960s Darkroom Print – Remarkable Provenance
This is an original vintage silver gelatin darkroom print from the 1960s, preserved in the Michael Joseph Family Archive — not a modern reproduction.
The front bears Michael Joseph's signature and handwritten inscriptions:
"Maria Makino for Courage"
"MJ 1st Poster"
The reverse retains his original London studio label:
“Michael Joseph – 18 West Central St – London WC1 – Temple 0444.”
Particularly fascinating is a section of the original photograph, trimmed during preparation and still taped to the reverse of the mount — a rare glimpse into the workings of a 1960s photographic studio.
These surviving annotations, labels and physical traces make this an especially characterful archival piece.
Details & Provenance
Photographer: Michael Joseph (British, born 1941)
Title: Maria Makino for Courage – My First Beer Poster
Date: 1960s, London
Commission: Courage beer advertising
Medium: Original vintage black-and-white silver gelatin darkroom print
Mount: 50 × 40 cm
Signature: Signed and inscribed by Michael Joseph
Provenance: Michael Joseph Family Archive
Reverse: Original studio label and retained photographic trimming
Presentation: Mounted, unframed
Condition: Authentic vintage condition, with age-related imperfections. Please examine the accompanying photographs carefully.
A Fabulous Face & a Fascinating Fragment of Advertising History!
An exceptionally entertaining combination of photographic artistry, British eccentricity and authentic 1960s advertising heritage.
With its original inscriptions, period studio label and remarkable archival provenance, this is a delightful find for collectors of vintage photography, advertising memorabilia and breweriana.
Feathers, flair and a frothy first beer - a wonderfully witty piece of Michael Joseph magic!
Offered directly from the Michael Joseph Family Archive. The original photograph is sold mounted but unframed.
#MichaelJoseph #MariaMakino #CourageBeer #JohnCourage #VintagePhotography #1960sPhotography #BritishPhotography #AdvertisingPhotography #VintageAdvertising #SilverGelatinPrint #LondonPhotography #BeerAdvertising #Breweriana #OriginalDarkroomPrint #MichaelJosephArchive
Seller's Story
Michael Joseph – “Maria Makino for Courage – My First Beer Poster” – London, 1960s
Original Vintage Silver Gelatin Darkroom Print | Signed & Inscribed | Mounted 50 × 40 cm | British Advertising Photography
Feathers, Foam & a Fabulous First Beer!
A magnificent mixture of mischief, millinery and unmistakably British humour!
Created for Courage beer in 1960s London, this wonderfully eccentric photograph by celebrated British photographer Michael Joseph (born 1941) features the unforgettable Maria Makino.
Dressed in an extravagant feather boa, elaborate floral hat, pearls and pince-nez spectacles, Maria raises an enormous glass of John Courage beer towards the camera.
Her expression is priceless - somewhere between suspicion, satisfaction and splendidly stubborn determination!
Is she celebrating her first pint, or wondering what on earth the photographer is up to?
Whatever the story, Maria steals the show!
Courage, Character & Comic Genius
Michael Joseph had an extraordinary gift for transforming advertising commissions into miniature theatrical masterpieces.
Here, the oversized beer glass, expressive face, shimmering jewellery and explosion of pale feathers combine to create a portrait bursting with personality and perfectly timed humour.
An irresistible example of the imagination and eccentricity that characterised Britain's golden age of advertising.
Best known for his legendary 1968 Beggars Banquet photographs of The Rolling Stones, Joseph brought the same theatrical flair, humanity and humour to his commercial work.
An Authentic 1960s Darkroom Print – Remarkable Provenance
This is an original vintage silver gelatin darkroom print from the 1960s, preserved in the Michael Joseph Family Archive — not a modern reproduction.
The front bears Michael Joseph's signature and handwritten inscriptions:
"Maria Makino for Courage"
"MJ 1st Poster"
The reverse retains his original London studio label:
“Michael Joseph – 18 West Central St – London WC1 – Temple 0444.”
Particularly fascinating is a section of the original photograph, trimmed during preparation and still taped to the reverse of the mount — a rare glimpse into the workings of a 1960s photographic studio.
These surviving annotations, labels and physical traces make this an especially characterful archival piece.
Details & Provenance
Photographer: Michael Joseph (British, born 1941)
Title: Maria Makino for Courage – My First Beer Poster
Date: 1960s, London
Commission: Courage beer advertising
Medium: Original vintage black-and-white silver gelatin darkroom print
Mount: 50 × 40 cm
Signature: Signed and inscribed by Michael Joseph
Provenance: Michael Joseph Family Archive
Reverse: Original studio label and retained photographic trimming
Presentation: Mounted, unframed
Condition: Authentic vintage condition, with age-related imperfections. Please examine the accompanying photographs carefully.
A Fabulous Face & a Fascinating Fragment of Advertising History!
An exceptionally entertaining combination of photographic artistry, British eccentricity and authentic 1960s advertising heritage.
With its original inscriptions, period studio label and remarkable archival provenance, this is a delightful find for collectors of vintage photography, advertising memorabilia and breweriana.
Feathers, flair and a frothy first beer - a wonderfully witty piece of Michael Joseph magic!
Offered directly from the Michael Joseph Family Archive. The original photograph is sold mounted but unframed.
#MichaelJoseph #MariaMakino #CourageBeer #JohnCourage #VintagePhotography #1960sPhotography #BritishPhotography #AdvertisingPhotography #VintageAdvertising #SilverGelatinPrint #LondonPhotography #BeerAdvertising #Breweriana #OriginalDarkroomPrint #MichaelJosephArchive
