Michael Joseph (1941-) - Courage, portrait of a british beer drinker

06
days
10
hours
35
minutes
20
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Current bid
€ 28
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Elena Vaninetti
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Selected by Elena Vaninetti

Has over ten years of experience in art, specialising in post-war photography and contemporary art.

Estimate  € 500 - € 600
AT
€28
FR
€25
AT
€22

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Michael Joseph’s hand-signed 1967 gelatin-silver print, “Courage, portrait of a british beer drinker”, is a vintage print from the 1960s.

AI-assisted summary

Description from the seller

Michael Joseph – “Maria Makino for Courage – My First Beer Poster” – London, 1960s

Original Vintage Silver Gelatin Darkroom Print | Signed & Inscribed | Mounted 50 × 40 cm | British Advertising Photography

Feathers, Foam & a Fabulous First Beer!

A magnificent mixture of mischief, millinery and unmistakably British humour!

Created for Courage beer in 1960s London, this wonderfully eccentric photograph by celebrated British photographer Michael Joseph (born 1941) features the unforgettable Maria Makino.

Dressed in an extravagant feather boa, elaborate floral hat, pearls and pince-nez spectacles, Maria raises an enormous glass of John Courage beer towards the camera.

Her expression is priceless - somewhere between suspicion, satisfaction and splendidly stubborn determination!

Is she celebrating her first pint, or wondering what on earth the photographer is up to?

Whatever the story, Maria steals the show!

Courage, Character & Comic Genius

Michael Joseph had an extraordinary gift for transforming advertising commissions into miniature theatrical masterpieces.

Here, the oversized beer glass, expressive face, shimmering jewellery and explosion of pale feathers combine to create a portrait bursting with personality and perfectly timed humour.

An irresistible example of the imagination and eccentricity that characterised Britain's golden age of advertising.

Best known for his legendary 1968 Beggars Banquet photographs of The Rolling Stones, Joseph brought the same theatrical flair, humanity and humour to his commercial work.

An Authentic 1960s Darkroom Print – Remarkable Provenance

This is an original vintage silver gelatin darkroom print from the 1960s, preserved in the Michael Joseph Family Archive — not a modern reproduction.

The front bears Michael Joseph's signature and handwritten inscriptions:

"Maria Makino for Courage"

"MJ 1st Poster"

The reverse retains his original London studio label:

“Michael Joseph – 18 West Central St – London WC1 – Temple 0444.”

Particularly fascinating is a section of the original photograph, trimmed during preparation and still taped to the reverse of the mount — a rare glimpse into the workings of a 1960s photographic studio.

These surviving annotations, labels and physical traces make this an especially characterful archival piece.

Details & Provenance

Photographer: Michael Joseph (British, born 1941)

Title: Maria Makino for Courage – My First Beer Poster

Date: 1960s, London

Commission: Courage beer advertising

Medium: Original vintage black-and-white silver gelatin darkroom print

Mount: 50 × 40 cm

Signature: Signed and inscribed by Michael Joseph

Provenance: Michael Joseph Family Archive

Reverse: Original studio label and retained photographic trimming

Presentation: Mounted, unframed

Condition: Authentic vintage condition, with age-related imperfections. Please examine the accompanying photographs carefully.

A Fabulous Face & a Fascinating Fragment of Advertising History!

An exceptionally entertaining combination of photographic artistry, British eccentricity and authentic 1960s advertising heritage.

With its original inscriptions, period studio label and remarkable archival provenance, this is a delightful find for collectors of vintage photography, advertising memorabilia and breweriana.

Feathers, flair and a frothy first beer - a wonderfully witty piece of Michael Joseph magic!

Offered directly from the Michael Joseph Family Archive. The original photograph is sold mounted but unframed.

#MichaelJoseph #MariaMakino #CourageBeer #JohnCourage #VintagePhotography #1960sPhotography #BritishPhotography #AdvertisingPhotography #VintageAdvertising #SilverGelatinPrint #LondonPhotography #BeerAdvertising #Breweriana #OriginalDarkroomPrint #MichaelJosephArchive

Seller's Story

My father, Michael Joseph, was a London-based advertising photographer from the 1960s to the early 1990s, perhaps best known for his iconic photographs for the Rolling Stones’ Beggars Banquet album. Such was Michael’s extraordinary talent for orchestrating elaborate group scenes, often bringing together large numbers of people and animals in seemingly effortless harmony, that these wonderfully theatrical compositions became known within the advertising industry simply as “a Michael Joseph” - a style so distinctive that his name became a description in its own right. Our continuing mission is to share what we affectionately call “the other photographs”: lesser-known treasures from his remarkable archive, including original vintage darkroom prints, experimental test prints, alternative images from major shoots, celebrated group compositions and more intimate, personal photographs. Among our most exciting discoveries is Michael’s extraordinary 1964 Vietnam archive, photographed when he was just 23. Many of these powerful images have never previously been exhibited or offered for sale, revealing a fascinating, lesser-known side of his career. There is also a wonderfully poetic quality to much of his work: unexpected encounters, fleeting moments and what we like to call “immortalised instants” - those unrepeatable fragments of everyday life that might otherwise have gone unnoticed. All beautifully summed up in Michael’s favourite adage: “Always keep a camera handy, every minute of your living day.” A philosophy he certainly lived by, leaving us an extraordinary collection that we are still discovering today. Alongside Michael’s authentic vintage prints, we are introducing new interpretations of his work: striking photographic prints on aluminium and handmade cyanotypes, created from his original negatives and transparencies using the Dordogne sunshine. Some are produced on vintage papers from Michael’s own photographic library, giving these historic materials a wonderful new lease of life. Together, these works celebrate photographic history and contemporary creativity - from unique prints made by Michael himself to imaginative new interpretations of his archive. We hope you enjoy discovering these photographs as much as we enjoy bringing them to light! A Small Note About the Presentation Photographs Some of our in situ illustrations showing artworks displayed in interiors have been created using artificial intelligence (AI). These are intended simply to help you imagine how a piece might look in a home, office or gallery. Although we aim for faithful representations, proportions and scale may occasionally vary. Please refer to the actual artwork photographs and stated dimensions for an accurate representation of your purchase. A Personal Note About Packaging We prepare and pack every artwork ourselves, taking great care to protect each piece with several layers of suitable materials. To keep costs down and minimise waste, we reuse and upcycle packaging wherever possible. Your parcel may therefore contain recycled cardboard, protective sleeves, old photographic boxes or envelopes - occasionally even materials from Michael’s own photographic library! And please don't be surprised if the outside looks rather plain, or even a little unattractive. This is often deliberate! We prefer valuable or irreplaceable artworks to travel as inconspicuously as possible. One small favour: please unwrap your parcel slowly and carefully. We sometimes use several layers of cardboard, paper and protective wrapping, secured with tape. Please take particular care when using scissors or a blade, as tape can occasionally catch on adjoining layers or items inside. We would rather spend a little extra time protecting your purchase than risk damage in transit, and hope you will forgive our occasionally unconventional packaging! After all, it's what's inside that matters, not the wrapping! Every purchase helps us preserve, explore and share Michael’s remarkable photographic archive, while giving these images a new home and another chapter in their history. For US Buyers Customs duties and applicable import charges are paid at source and included in the shipping cost. No additional charges should normally be payable upon delivery, subject to changes in customs regulations.

Michael Joseph – “Maria Makino for Courage – My First Beer Poster” – London, 1960s

Original Vintage Silver Gelatin Darkroom Print | Signed & Inscribed | Mounted 50 × 40 cm | British Advertising Photography

Feathers, Foam & a Fabulous First Beer!

A magnificent mixture of mischief, millinery and unmistakably British humour!

Created for Courage beer in 1960s London, this wonderfully eccentric photograph by celebrated British photographer Michael Joseph (born 1941) features the unforgettable Maria Makino.

Dressed in an extravagant feather boa, elaborate floral hat, pearls and pince-nez spectacles, Maria raises an enormous glass of John Courage beer towards the camera.

Her expression is priceless - somewhere between suspicion, satisfaction and splendidly stubborn determination!

Is she celebrating her first pint, or wondering what on earth the photographer is up to?

Whatever the story, Maria steals the show!

Courage, Character & Comic Genius

Michael Joseph had an extraordinary gift for transforming advertising commissions into miniature theatrical masterpieces.

Here, the oversized beer glass, expressive face, shimmering jewellery and explosion of pale feathers combine to create a portrait bursting with personality and perfectly timed humour.

An irresistible example of the imagination and eccentricity that characterised Britain's golden age of advertising.

Best known for his legendary 1968 Beggars Banquet photographs of The Rolling Stones, Joseph brought the same theatrical flair, humanity and humour to his commercial work.

An Authentic 1960s Darkroom Print – Remarkable Provenance

This is an original vintage silver gelatin darkroom print from the 1960s, preserved in the Michael Joseph Family Archive — not a modern reproduction.

The front bears Michael Joseph's signature and handwritten inscriptions:

"Maria Makino for Courage"

"MJ 1st Poster"

The reverse retains his original London studio label:

“Michael Joseph – 18 West Central St – London WC1 – Temple 0444.”

Particularly fascinating is a section of the original photograph, trimmed during preparation and still taped to the reverse of the mount — a rare glimpse into the workings of a 1960s photographic studio.

These surviving annotations, labels and physical traces make this an especially characterful archival piece.

Details & Provenance

Photographer: Michael Joseph (British, born 1941)

Title: Maria Makino for Courage – My First Beer Poster

Date: 1960s, London

Commission: Courage beer advertising

Medium: Original vintage black-and-white silver gelatin darkroom print

Mount: 50 × 40 cm

Signature: Signed and inscribed by Michael Joseph

Provenance: Michael Joseph Family Archive

Reverse: Original studio label and retained photographic trimming

Presentation: Mounted, unframed

Condition: Authentic vintage condition, with age-related imperfections. Please examine the accompanying photographs carefully.

A Fabulous Face & a Fascinating Fragment of Advertising History!

An exceptionally entertaining combination of photographic artistry, British eccentricity and authentic 1960s advertising heritage.

With its original inscriptions, period studio label and remarkable archival provenance, this is a delightful find for collectors of vintage photography, advertising memorabilia and breweriana.

Feathers, flair and a frothy first beer - a wonderfully witty piece of Michael Joseph magic!

Offered directly from the Michael Joseph Family Archive. The original photograph is sold mounted but unframed.

#MichaelJoseph #MariaMakino #CourageBeer #JohnCourage #VintagePhotography #1960sPhotography #BritishPhotography #AdvertisingPhotography #VintageAdvertising #SilverGelatinPrint #LondonPhotography #BeerAdvertising #Breweriana #OriginalDarkroomPrint #MichaelJosephArchive

Seller's Story

My father, Michael Joseph, was a London-based advertising photographer from the 1960s to the early 1990s, perhaps best known for his iconic photographs for the Rolling Stones’ Beggars Banquet album. Such was Michael’s extraordinary talent for orchestrating elaborate group scenes, often bringing together large numbers of people and animals in seemingly effortless harmony, that these wonderfully theatrical compositions became known within the advertising industry simply as “a Michael Joseph” - a style so distinctive that his name became a description in its own right. Our continuing mission is to share what we affectionately call “the other photographs”: lesser-known treasures from his remarkable archive, including original vintage darkroom prints, experimental test prints, alternative images from major shoots, celebrated group compositions and more intimate, personal photographs. Among our most exciting discoveries is Michael’s extraordinary 1964 Vietnam archive, photographed when he was just 23. Many of these powerful images have never previously been exhibited or offered for sale, revealing a fascinating, lesser-known side of his career. There is also a wonderfully poetic quality to much of his work: unexpected encounters, fleeting moments and what we like to call “immortalised instants” - those unrepeatable fragments of everyday life that might otherwise have gone unnoticed. All beautifully summed up in Michael’s favourite adage: “Always keep a camera handy, every minute of your living day.” A philosophy he certainly lived by, leaving us an extraordinary collection that we are still discovering today. Alongside Michael’s authentic vintage prints, we are introducing new interpretations of his work: striking photographic prints on aluminium and handmade cyanotypes, created from his original negatives and transparencies using the Dordogne sunshine. Some are produced on vintage papers from Michael’s own photographic library, giving these historic materials a wonderful new lease of life. Together, these works celebrate photographic history and contemporary creativity - from unique prints made by Michael himself to imaginative new interpretations of his archive. We hope you enjoy discovering these photographs as much as we enjoy bringing them to light! A Small Note About the Presentation Photographs Some of our in situ illustrations showing artworks displayed in interiors have been created using artificial intelligence (AI). These are intended simply to help you imagine how a piece might look in a home, office or gallery. Although we aim for faithful representations, proportions and scale may occasionally vary. Please refer to the actual artwork photographs and stated dimensions for an accurate representation of your purchase. A Personal Note About Packaging We prepare and pack every artwork ourselves, taking great care to protect each piece with several layers of suitable materials. To keep costs down and minimise waste, we reuse and upcycle packaging wherever possible. Your parcel may therefore contain recycled cardboard, protective sleeves, old photographic boxes or envelopes - occasionally even materials from Michael’s own photographic library! And please don't be surprised if the outside looks rather plain, or even a little unattractive. This is often deliberate! We prefer valuable or irreplaceable artworks to travel as inconspicuously as possible. One small favour: please unwrap your parcel slowly and carefully. We sometimes use several layers of cardboard, paper and protective wrapping, secured with tape. Please take particular care when using scissors or a blade, as tape can occasionally catch on adjoining layers or items inside. We would rather spend a little extra time protecting your purchase than risk damage in transit, and hope you will forgive our occasionally unconventional packaging! After all, it's what's inside that matters, not the wrapping! Every purchase helps us preserve, explore and share Michael’s remarkable photographic archive, while giving these images a new home and another chapter in their history. For US Buyers Customs duties and applicable import charges are paid at source and included in the shipping cost. No additional charges should normally be payable upon delivery, subject to changes in customs regulations.

Details

Date of print
1967
Artist
Michael Joseph (1941-)
Sold by
Owner or reseller
Title of artwork
Courage, portrait of a british beer drinker
Condition
Extremely fine
Technique
Gelatin-silver print
Height
36.5 cm
Edition
Vintage print from the sixties
Width
24 cm
Signature
Hand signed
Genre
Fine art photography
FranceVerified
660
Objects sold
100%
Privatetop

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