First edition, first printing. Limited edition of 2,000 signed and stamped-numbered copies. Signed on the limitation page by Heinecken (the book was shrink-wrapped by the publisher after it was signed). Hardcover. Black cloth-covered boards with title debossed on cover and stamped in silver on spine, no dust jacket as issued. Photographs, prints, mixed-media works and text by Robert Heinecken. Edited by James Enyeart. Contributions by Marvin Bell, Carl Chiarenza, Candida Finkel, Charles Hagen, William Jenkins and John Upton. Includes a chronology, exhibition history and bibliography. Designed by Peter A. Andersen. 160 pp., with 58 four-color and 39 black and white plates printed on 100-lb. Quintessence dull book paper by Garder/Fulmer Lithography, Buena Park, California. 9-1/4 x 12-1/4 inches. Out of print. Scarce. This is the first major publication of Heinecken's work. New in publisher's shrink-wrap and original cardboard shipping box (signed before packaging). About Robert Heinecken: Robert Heinecken is one of the most innovative and influential artists of the second half of the 20th century. He was a pioneer of postmodern photographic practices, and his work anticipated the Pictures Generation artists of the 1970s and 1980s who practiced the appropriation of images from advertising and the media. A self-described "para-photographer," Heinecken was always challenging the conventions of the then-accepted "canon" of photography. He transformed the possibilities of the medium, and had a profound impact on many photography-based artists who studied with him. Influenced by Dada and Surrealism, especially Marcel Duchamp, Man Ray and John Heartfield, Heinecken worked with numerous photographic techniques and materials, oftentimes combining them with various printmaking processes. In addition to offset lithography and etching, he made use of film transparencies, photographic emulsion on canvas, gelatin silver prints mounted to wood (e.g., "Multiple Solution Puzzle" Series), Polaroid materials, mixed media collage and photograms (e.g., ARE YOU REA and Recto/Verso Series). His source materials included popular "lifestyle" magazines, advertising, images taken directly from television screens, pornography and news photographs. Through his ground-breaking works, Heinecken transformed American notions of consumerism, war, eroticism and mass media. From Robert Heinecken (in the mid-1960s): "We constantly tend to misuse or misunderstand the term reality in reference to photographs. The photograph itself is the only thing that is real, that exists. (There is a vast difference between taking a picture and making a photograph.)." An excerpt from a text written by Carl Chiarenza (in 1976): "He uses existing photographs. and their reproductions because they have littered the world and our minds with unlimited examples of every conceivable image of truth, beauty, banality, eroticism, brutality, pornography, consumerism, political idea, personality, idol, and ideal. Indeed one is hard put to name anything that has not been replaced by a photographically derived image. His recycling of these images makes this astounding point before making any other. Heinecken knows the photograph is not real. He also knows that most of us still believe it is. The camera eye is lusty and insatiable, a perfect match for Heinecken's eye." Robert Heinecken was born in 1931 in Denver, Colorado and in 1942 his family relocated to Riverside, California. After serving in the US Marine Corps, he earned a BA in 1959 from the University of California, Los Angeles, where he continued his studies, specializing in printmaking and graduating with an MFA in 1960. He founded the graduate program for photography at UCLA in 1964, where he taught until 1991. Heinecken died at age 74 in 2006 in Albuquerque, New Mexico.