Konst

Interiör och dekoration

Smycken och ädelstenar

Klockor, pennor och tändare

Mode

Mynt och frimärken

Tecknade serier och animation

Klassiska bilar, motorcyklar och automobilia

Vin, whisky och sprit

Asiatisk konst och stamkonst

Samlarkort

Leksaker och modeller

Arkeologi och naturhistoria

Sport

Musik, filmer och kameror

Böcker och historiska memorabilia

De bästa objekten från {name}

Christian Plat

Few artifacts capture the spirit of Japan's post-war cultural renaissance like this extraordinary double-sided enamel sign. When American occupation authorities lifted restrictions on alcohol production, signs like this heralded the return of Japan's ancient brewing traditions—now backed by modern industrial techniques and bold commercial confidence.

This remarkable advertising sign promoted Sanraku Company's "New Sake and Shochu" (新清酒・焼酎), measuring approximately 39×30cm in classic double-sided enamel construction. Discovered in a Nara prefecture estate collection, this piece represents the resurgence of Japanese alcohol culture during the crucial reconstruction years when traditional industries rebuilt themselves with modern marketing approaches.

Sanraku Company emerged as a significant player in Japan's post-war distillery industry, combining traditional brewing knowledge with industrial-scale production methods. The "new" designation reflected both improved quality control and the company's modern approach to product development—crucial factors when competing for consumers whose tastes had evolved during the occupation period. This sign likely dates to the late 1940s or early 1950s, when alcohol producers were aggressively rebuilding market presence.

The double-sided enamel construction represents premium commercial signage of the era. Multiple firing processes created brilliant, durable surfaces capable of withstanding years of outdoor exposure while maintaining color vibrancy. Such signs were significant investments for retailers, typically reserved for premium brands or major promotional campaigns. The survival of both sides intact suggests careful preservation by someone who recognized its historical significance.

What makes this piece particularly compelling is its connection to Japan's complex relationship with alcohol during the reconstruction period. Traditional sake brewing had ancient cultural significance, while shochu represented more democratic drinking traditions. By promoting both products together, Sanraku appealed to diverse consumer segments while demonstrating the industry's confidence in cultural continuity despite dramatic social changes.

The graphics showcase the evolution of Japanese commercial design from pre-war traditional aesthetics toward the streamlined modernism that would characterize Japan's economic miracle years. Clean typography and balanced composition reflect Western advertising influences while maintaining distinctly Japanese sensibilities—a synthesis that became characteristic of post-war Japanese commercial art.

For collectors of Japanese cultural artifacts, this sign represents more than alcohol advertising—it documents the reconstruction of traditional industries using modern techniques and marketing approaches. The alcohol industry's recovery paralleled Japan's broader economic renaissance, making such pieces tangible connections to that extraordinary transformation period.

The condition shows appropriate aging for a sign that served its intended commercial purpose, with surface variations and minor imperfections that enhance rather than diminish its authenticity. The double-sided preservation is particularly remarkable, as outdoor exposure typically damages one side more severely than the other.

Contemporary design enthusiasts will appreciate the sign's mid-century aesthetic and vibrant colors, perfect for adding historical depth to modern interiors. The cultural context provides rich conversation material for those interested in post-war Japanese society, traditional industries, and commercial design evolution.

This piece survived the consolidation of Japan's alcohol industry and the disappearance of many regional brands that characterized the immediate post-war period. Sanraku itself eventually merged with larger companies, making original promotional materials increasingly rare. Such signs now serve as windows into a dynamic period when traditional Japanese industries rebuilt themselves with unprecedented ambition and modern methods.

The historical significance extends beyond commercial history to encompass broader themes of cultural resilience, industrial modernization, and the complex process of maintaining traditional practices within rapidly changing social contexts—themes that defined Japan's remarkable post-war transformation.

Shipping & Handling
We ship worldwide via DHL or EMS with full insurance and tracking. Professional packing ensures safe arrival; combined shipping available for multiple wins. Local customs duties are the buyer's responsibility.

Seller Guarantee
We specialise in authentic Japanese commercial signage and guarantee this piece's authenticity. Questions welcome – we reply within 24 hours.

878



1960-1970 - Rimligt - kraftigt använt och med eventuellt mindre delar som saknas

Reklamskylt - Emalj

Vintage och industriella möbler

Reservationspris

Utan reservationspris

Köp nu

Slutdatum

söndag

29 april

fredag

30 april

måndag

lördag

tisdag

2 maj

3 maj

1 maj

Budget

Till

Plats

Nederländerna

Italien

Tyskland

Frankrike

Polen

Belgien

Spanien

Japan

Ungern

Portugal

Österrike

Danmark

Hongkong

Storbritannien

Tjeckien

Rumänien

Ukraina

Irland

Norge

Slovakien

Bulgarien

Kroatien

Lettland

Schweiz

Estland

Storlek

S (10–40 cm)

M (40–80 cm)

L (80–120 cm)

XL (120–160 cm)

XXL (över 160 cm)

XS (under 10 cm)

Mått

Höjd

Bredd

Djup

Märke

Olivetti

Coca-Cola

Scheurich

Berkel

Ericsson

Jielde

Michelin

Fratelli Reguitti

Martini

Waco Japan

Mesko

Siemens

Strehla

Hutschenreuther

Emaillerie Koekelberg

Raadvad

Seminara Torino

Steinhauer

Citizen

Kappa

Patek Philippe

Brabantia

Philips

Esso

Texaco

Objekt

Emaljskylt

Reklamskylt

Emaljfat

Analog telefon

Lampa

Hängande lampa

Skylt

Sidobord

Arbetsverktyg

Skrivmaskin

Klädhängare

Väggklocka

Pall

Bordslampa

Industriell utrustning

Stol

Flygbolagsvagnar 

Symaskin

Spelautomat

Tryckblock

Soffbord

Serveringsvagn

Klocka

Golvlampa

Ursprungsland

Europa

Okänd

Sverige

Nordamerika

Kina

Ryssland

Sydkorea

Taiwan

Material

Metall

Trä

Stål

Glas

Emalj

Plast

Aluminium

Mässing

Järn

Keramik

Bakelit

Krom

Teak

Koppar

Gjutjärn

Porslin

Läder

Kristall

Förkromad

Smidesjärn

Gummi

Opalinglas

Syntetiskt läder

Skick

Bra skick - använd med små tecken på åldrande och fläckar

Utmärkt skick - knappt använd med minimala tecken på åldrande och slitage

Bra skick – använd med små tecken på åldrande och fläckar

Rimligt - kraftigt använt och med eventuellt mindre delar som saknas

Som ny - oanvänd

Dåligt - kraftigt använt med stora sprickor, skador eller stora delar som saknas

Utmärkt skick

Gott

Mycket bra

Nyskick

Bra - synliga tecken på slitage

Bra skick

Nästan nyskick

A - (fint - obetydliga brister)

B - (godtagbart - anmärkningsvärda defekter)

B+ (bra - små brister)

3: Bra - synliga tecken på slitage och ålder

Rimligt

I mycket bra skick

Utmärkt skick -knappt använd med minimala tecken av användning

Mycket dåligt - visar betydande förfall, förlust av ursprunglig textur eller struktur av materialet

Extra tillbehör

Utan original låda

med manual

Nätsladd

Strömförsörjning

Ingen extra tillbehör

Originaldelar

Nätadapter

utan manual

utan manual utan låda

Period

1960-1970

1950-1960

1970-1980

1980-1990

1990-2000

1940-1950

1930-1940

2000-2010

2010-2020

Vintage och industriella möbler

Det här objektet är inte längre tillgängligt, men det finns fortfarande mycket att utforska

Reklamskylt - Emalj

Populär i Vintage och industriella möbler

1234 objekt

Relaterade samlingar