Showa Enamel Sign "For Tatami Coverings, Come to Hanaoka Tatami Coverings Department" This enamel sign dates from the post-war period through the 1950s, conveying the spirit of an era when tatami culture was at the heart of Japanese life. "Tatami cover" refers to the rush grass matting that covers the surface of a tatami mat. The quality of this important material directly affects the value of the entire tatami mat. This sign was erected to promote the trust of Hanaoka Tatami Coverings Department, which handles the tatami cover, which is the "face" of the tatami mat, throughout the local area. In Showa-era Japanese homes, tatami mats were more than just flooring; they were a stage for family gatherings, welcoming guests, and celebrating the changing seasons. When it was time to replace the tatami mats, local tatami shops would hang signs like this one in their homes, promoting their brand as a sign of trust. The red and white color scheme makes it easy to see, even from a distance. This shows the importance that artisans of the time placed on "trustworthy business with close ties to the community." The striking two-tone red and white color scheme conveys both a sense of cleanliness and security. The bold, brushed calligraphy in the center, "Tatami Omote," retains the warmth of the artisan's hand, and the phone number at the bottom, "Inquiries 210577," speaks of the communications environment of the early to mid-Showa period, when area codes still did not exist. The unique luster of enamel, created by baking a glassy glaze onto steel plate, still radiates a deep sheen even after more than half a century, captivating viewers as the "beauty of Showa-era advertising." Few tatami-related enamel signs remain, and those bearing the names of local businesses were especially limited, as they were produced for local distribution. They are also popular as interior décor, and when incorporated into modern Japanese spaces or store displays, they exude a sense of nostalgia and artisan culture. Tatami mat advertisements have almost disappeared these days, but this sign continues to quietly tell the story of Japan's artisan culture, as a testament to its disappearing tradition. [Size] 54.5x11.3cm [Condition] Good vintage condition. Although it shows signs of use, the letters and designs remain clearly visible. Please check the photos. Any taxes related to international shipping must be borne by the purchaser. Occasionally, customs or the delivery company in your country may contact you for customs clearance via phone or email. Kindly ensure you are available to respond. Failure to do so may result in the parcel being returned to me, incurring additional shipping fees for reshipment. Your cooperation is greatly appreciated. I will pack the item securely, but there may be cases where the item is repackaged at customs or damaged upon arrival due to a mistake by the shipping company. If this happens, please contact me immediately. Please promptly send me a photo of the item when it arrives and a photo of the damage to the item. We will provide refunds depending on the situation.