Welcome to my Top Swiss Wristwatches Boutique: Maurice Lacroix is a Swiss luxury watchmaker based in the Canton of Jura and headquartered in Zürich; was founded in Sainelegier in the highlands of Jura as part of Desco von Schulthess of Zürich in 1975. Founded in 1889, Desco von Schulthess (Desco) is an older company with roots in the silk trade. Since 1946, Desco has also been a representative for luxury watches including Audemars Piguet, Heuer, Eterna, and Jaeger-LeCoultre. Over the years, Desco became more interested in the watch business, and in 1961 Desco acquired an assembly facility named Tiara in Saignelégier, in the Swiss Canton of Jura. There it produced private label watches for third parties. In 1975, Desco started marketing watches under the brand name Maurice Lacroix. There was a member on the board of Desco von Schulthess, parent & founding company of Maurice Lacroix, who was named Mr. Lacroix. From 1975 to the early 1980s, the company underwent significant expansion in Europe. By 1980, Maurice Lacroix had become so successful that the facility in Saignelégier ceased production for third parties. In 1989 Maurice Lacroix acquired the casemaker Queloz S.A., also based in Saignelégier. This ability to produce watch cases in-house makes Maurice Lacroix unusual compared to other luxury watch companies. During the 1990s, Maurice Lacroix experienced a "rocket-like ascent" with the launch of their high end "Les Mécaniques" line, later renamed the "Masterpiece" line. During this time, the company elevated itself to the high ranks of Swiss watch manufactures, by both maintaining traditional 'Swiss watch-making art' and by creating their own movements for its Masterpiece Collection. During the 1990s, it penetrated several Asian markets and, in 1995, it expanded in the United States. As of 2010, Maurice Lacroix, has a total of approximately 220 employees worldwide, and is represented in around 4,000 shops in more than 60 countries all over the world. Important: because of anti-reflective coating on sapphire crystal, the dial looks blue or purple from some angles, although in reality it is brown. Movement: - automatic caliber ML115 - 38 hours power reserve - 26 jewels - frequency: 28.800 A/h, 4 Hz - Rhodium-plated movement with Perlage and Colimaçon - Côtes de Genève on the rotor Case: - 316L stainless steel, polished/fine brushed - 42mm excl. crown, 45,5mm incl. - 10,5mm thick - length: 47mm lug to lug - unique watch number AI****8 (for buyer only), best proof of authenticity Flat sapphire crystal: - anti-reflective coating - because of this coating, the dial looks blue or purple from some angles, although in reality it is brown. See-through sapphire case-back, screwed down with 7 screws Bezel: - 316L stainless steel, polished/fine brushed - featuring eye-catching six “claws” design - unique style, characteristic only for Aikon watches - fixed Crown: - pull/push with raised Maurice Lacroix logo schield - beautiful special shape - 316L stainless steel, polished/brushed Dial: - brown, clous de Paris - looks blue or purple from some angles because of anti-reflective - indexes and hands: polished rose gold, white super-luminova - rose gold second hand, polished - date aperture at 03:00 o'clock Leather strap: - original Maurice Lacroix - brown - extremely comfortable on the wrist - length: ca. 21cm incl. wristwatch itself - width: 25mm by lugs, 20mm by clasp - golden Maurice Lacroix logo under 06:00 o'clock Double-folding "butterfly" clasp - 316L stainless steel - brushed with polished logo - two security pushers Weight: 106 grams Waterproof: 200meters/20Bar/650feet Distinctive design. High recognition level. Very new model with golden hands and hour batons. Maurice Lacroix about this Aikon: "Urban-inspired, contemporary aesthetics, ergonomic design and a mechanical heart, make this the ideal accompaniment to city life. With its playful use of contrasts and shapes, the AIKON Automatic makes a bold statement". My personal opinion: this wrist watch looks much more expensive on your hand, reminiscent of Audemars Piguet. Full Set. Maurice Lacroix guarantee until autumn 2026. Insured, registered shipping worldwide with DHL Express: it’s not cheap, and yet fast and reliable, two days in Europe, three days for the rest of this world. Everything you see in my pics is included in the package that you'll receive. NO EXTRA COSTS for EU Buyers!