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Tom Hopman

This is Viz, the visually stunning and rarely seen style magazine, and an even scarcer full set (1978-1981).

Viz appeared at newsagents just as the equally brilliant but short-lived Deluxe magazine folded in 1978.  Its defining characteristics were bold graphic design and an irreverent humour very much of its day.  Much like the French magazine magazine 'Facade' in format; brilliant wrap-around covers that often told an entirely different story with the ‘reveal’.  

With an anarchic approach to its advertising, Viz screams confidence and rides the first swells of the new wave tsunami carving a path shortly to be followed by i-D in 1980.

Published, edited and designed by its founder Ferry Zayadi, Viz touched on the visual side of a number of subjects including music, fashion, architecture, set and shop design.

Much like i-D, Zayadi was interested in personalities - it was all about the people.  

Features included fashion designers - with the 'Hello I'm Kansai Yamamoto' feature, Claude Montana, Katherine Hamnett, Kenzo, Zandra Rhodes, Margaret Howell and JPG.  

Artists Andy Warhol, Allen Jones and Edward Bell.  Musician Brian Eno, the architect Gaetano Pesce, magazine mogul Pearce Marchbank, 

Photographers and film makers Helmut Newton (including one cover), Derek Jarman, Christa Peters & Bob Carlos Clarke, 

It’s the perfect 12”. We only wish it played for longer!

Edition: First, London, Softcover, Staple bound, 52 pages approx per issue.  

15 issues 1-15.  Scarce and all in excellent condition. Very rare indeed.


About the seller: 

Elegantly Papered is a curated fashion magazine archive of 70,000 vintage magazines and lookbooks based on the southeast coast of England. The collection spans over 100 years of fashion and culture from the late 1800's to the present day. 

The archive’s primary theme is fashion with substantial complementary collections of esoteric arts, counterculture and media titles ranging from extremely rare runs of pre-war Vogue, to complete sets of genre-defining titles like Nova, i-D and Fleur Cowles' Flair.

ElegantlyPapered regularly provides material for international fashion houses, photographers, artists and private collectors, as well as lending to museums such as The National Portrait Gallery, V&A and Design Museum in London.

Magazines are increasingy sought after as the new accessible way to collect art, and many hard-to-find titles have tripled in value since Elegantly Papered started collecting around 20 years ago. 

Art, Fashion, Photography, 1970/80's Style magazines - Quantity: 15 - 15 issues in a complete run 1978-1981 - Book related object

Viz fashion magazine - A complete set  - 1978/1981

Whisky

Reserve price

No reserve price

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From

Closing date

tomorrow

2 August

1 August

Monday

Wednesday

Tuesday

Friday

Thursday

3 August

Location

Germany

The Netherlands

Italy

France

Belgium

Taiwan

Spain

Portugal

Poland

Ireland

Japan

Austria

United States

Denmark

United Kingdom

Hong Kong

Slovak Republic

Andorra

Bulgaria

Switzerland

Greece

Luxembourg

Malta

Sweden

Brand

Macallan

Jack Daniel's

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Royal Salute

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Object

Single malt whisky

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Bourbon whiskey

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Malt whisky

Irish whiskey

Blended malt whisky

American whiskey

Flask

Pure malt

Rye whisky

Advertising sign

Decanter

Whisky glass

Blended malt

Cradle

Liquor set

Country of origin

Scotland

Speyside

Islay

Highlands

Lowlands

Campbeltown

Orkney

Isle of Skye

Isle of Arran

England

Norway

Isle of Jura

Canada

Israel

Wales

Isle of Harris

Bottle size

70cl

700ml

75cl

750ml

1 Litre

50cl

20cl

2 Litres

35cl

1.5 Litres

180ml

95cl

4.5 Litres

4.7cl

37.5cl

75.7cl

Material

Glass

Wood

Metal

Steel

Plastic

Copper

Leather

Condition

As new - unused

Excellent condition: barely used with minimal signs of wear

Good condition - used with small signs of aging & blemishes

Period

2020s

2010s

1970s

1990s

1980s

2000s

1960s

2020+

1960-1970

1970-1980

2022

2021

2000-2010

1950s

Style

Contemporary

Vintage

Chic

Colour

Transparent

Silver

Black

Brown

Gold

Green

Beige

Alcohol Percent List

57.1%

48.3%

45.8%

46.6%

48.5%

54.2%

46.5%

55.9%

58.7%

47.8%

48.6%

51.8%

58.4%

After 2000

1900-2000

Original/ Replica

Original/official

Bottler

Signatory Vintage

Suntory

Gordon & MacPhail

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This object is no longer available, but there’s still lots to explore

Viz fashion magazine - A complete set - 1978/1981

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