Michelin - Sign - Enamel

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Current bid
€ 26
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Ashley Calvert
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Selected by Ashley Calvert

He has 15 years of experience trading 20th century glass and antiques.

Estimate  € 140 - € 170
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Michelin enamel wall plaque from France in good used condition with minor signs of aging and spots, dating to the late 20th century, measuring 45 cm high by 35 cm wide and 1.7 cm deep.

AI-assisted summary

Description from the seller

Email board length 35cm, height 45cm. track
Bibendum (the gerundive of the Latin word bibere - 'to drink' - meaning 'to drink') is the name of the well-known figure made up of tires, which is depicted in many poses on the products of the French tire manufacturer Michelin.

The name is derived from the well-known Latin expression Nunc est bibendum! (Now it must be drunk!), a fragment from a verse by Horace.

The figure made of tires first appeared on an advertisement poster in 1898. It depicted him holding a glass full of nails and glass shards, shouting: 'Nunc est bibendum!' Beneath the poster was the phrase 'Le pneu Michelin boit l'obstacle!' ('Michelin tire drinks the obstacle!'), a slogan from 1893 for the tire brand. The figure and the slogan were so successful that the figure quickly became known as Bibendum.

Email board length 35cm, height 45cm. track
Bibendum (the gerundive of the Latin word bibere - 'to drink' - meaning 'to drink') is the name of the well-known figure made up of tires, which is depicted in many poses on the products of the French tire manufacturer Michelin.

The name is derived from the well-known Latin expression Nunc est bibendum! (Now it must be drunk!), a fragment from a verse by Horace.

The figure made of tires first appeared on an advertisement poster in 1898. It depicted him holding a glass full of nails and glass shards, shouting: 'Nunc est bibendum!' Beneath the poster was the phrase 'Le pneu Michelin boit l'obstacle!' ('Michelin tire drinks the obstacle!'), a slogan from 1893 for the tire brand. The figure and the slogan were so successful that the figure quickly became known as Bibendum.

Details

Era
1900-2000
Country of Origin
France
Material
Enamel
Designer/Artist/Maker
Michelin
Qualification
Original/official
Condition
Good condition - used with small signs of aging & blemishes
Height
45 cm
Width
35 cm
Depth
1.7 cm
Estimated Period
Late 20th Century
Sold by
BelgiumVerified
12883
Objects sold
92.89%
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