木村勝 - Katsu Kimura Package Direction - 1980





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Katsu Kimura Package Direction is a Japanese-language design book by designer Katsu Kimura about package design, published by Rikuyo Sya in 1980, 181 pages, 29 cm by 23 cm, in Fine condition.
Description from the seller
Description:
"Package Direction" is a design book by Japanese graphic designer Katsu Kimura, focusing on the concept and execution of package design. The book explores packaging not only as a visual surface, but as a system that integrates branding, information structure, material expression, and consumer perception.
Kimura’s approach is characterized by clarity, balance, and strong structural thinking. Rather than relying on decoration, his work emphasizes composition, typography, color relationships, and design intention. The book presents packaging as a process driven by direction and concept, not merely final appearance.
This publication functions both as a visual archive of professional work and as a record of design methodology. It is valuable for understanding practical design thinking within commercial and branding contexts.
Well regarded among designers and collectors, this book is recommended for those interested in graphic design, package design, and contemporary Japanese design culture.
Condition:
The outer box is based on the packaging design.
There is some damage to the lid of the case.
Please see the photo.
Keywords:
Katsu Kimura, Package Design, Graphic Design Book, Japanese Design, Branding, Design Direction, Collector Item
Description:
"Package Direction" is a design book by Japanese graphic designer Katsu Kimura, focusing on the concept and execution of package design. The book explores packaging not only as a visual surface, but as a system that integrates branding, information structure, material expression, and consumer perception.
Kimura’s approach is characterized by clarity, balance, and strong structural thinking. Rather than relying on decoration, his work emphasizes composition, typography, color relationships, and design intention. The book presents packaging as a process driven by direction and concept, not merely final appearance.
This publication functions both as a visual archive of professional work and as a record of design methodology. It is valuable for understanding practical design thinking within commercial and branding contexts.
Well regarded among designers and collectors, this book is recommended for those interested in graphic design, package design, and contemporary Japanese design culture.
Condition:
The outer box is based on the packaging design.
There is some damage to the lid of the case.
Please see the photo.
Keywords:
Katsu Kimura, Package Design, Graphic Design Book, Japanese Design, Branding, Design Direction, Collector Item

