Inna Etuvgi - Once Upon Now (matted, ready for framing)

ONCE UPON NOW

Matted Fine Art Print by Inna Etuvgi
Image size 20x25 cm
Mat size 30x40cm


"Once Upon Now" is a blend of photography and AI-assisted digital art by Inna Etuvgi, alias My Psychedelic Garden.


In this work, the artist speaks about the modern society that seems to live in several layers of time simultaneously: "new technologies alongside archaic social norms, traditions mingled with new trends. We remember the old fairy tales we grew up with, yet we hardly understand how to apply them in the present. Our lives are vastly different from those of even our nearest ancestors. Humanity is rapidly moving forward, yet at the same time, it stands still. The future is already here, but so is the past.

Yet, in the relentless march towards tomorrow, we have to be anchored in the wisdom of bygone eras for the saga of humanity to be ever-evolved. Ancient forests, witnesses to the passage of countless generations, now whisper to the steel and circuitry of drones; epochs are blending. In this living narrative, we are both the authors and the protagonists of an unfolding story, "Once Upon Now," where every moment is a crossroad between what was and what is yet to come."



PRINT & MOUNTING DETAILS

• Medium: Museum-quality Giclée print on Canson Fine Art paper.

• Edition: Limited edition of 25, hand-signed and numbered by the artist.

• Mounting: Professionally matted in a premium acid-free, pH-neutral mat (passe-partout) with an archival backing board. This ensures the artwork is protected from yellowing and ready for framing.

• Dimensions:
• Image Size: 20 x 25 cm
• Finished Size (with Mat): 30 x 40 cm (fits standard frames).

• Authenticity: Includes a signed Certificate of Authenticity

• Shipping: Shipped flat in a reinforced, multi-layered protective cardboard packaging to ensure it arrives in perfect condition. A replacement will be provided in case of loss or damage.



ABOUT THE ARTIST:

Inna Etuvgi is a Swedish-Chukchi art photographer whose work explores the delicate balance between nature, humanity, and technology. Growing up in the remote Arctic, where survival depends on sensitivity to nature’s smallest signs, Etuvgi developed a deep respect for the fragile ecosystems she now captures in her art.

Living with Aphantasia—an inability to visualise mental images—Etuvgi turns to nature to reflect her inner landscapes, using her camera and digital art to externalise emotions and sensations. Through her macro photography, she magnifies the intricate details of nature's smallest elements, urging viewers to see their beauty, quiet resilience, and essential role in sustaining ecosystems. Her work highlights our bond with nature and challenges the human-centred worldview, reminding us of the interconnectedness of all life and encouraging a more mindful, compassionate relationship with the natural world.

Beginning her artistic journey in 2020, Etuvgi was internationally recognised as a finalist for the Arte Laguna Prize in 2022 and received a grant from the Swedish Arts Grants Committee in 2023. As art critic Tabish Khan notes, “Her work transports us to other worlds—both real and imaginary, but always in harmony with nature.”